Ahead of Our Time Blog

February 22, 2017

How to Properly Care for your Watch Strap

An important part of your timepiece, watch straps come in a variety of materials and colors. When swapped out, they can totally change the look and style of your watch, and a well maintained strap can keep your watch looking like new for years and years to come. Discover our tips for caring for your… Read More

February 8, 2017

A Touch of Pink & Red: 5 Watches Fit for Valentine’s Day

The season of love is here! Make it a tradition to gift your loved one a Valentine’s Day-themed timepiece each year—after all, there are plenty of red and pink timepieces to choose from, making the day unforgettable for years to come! We share some of our favorite ‘love-colored’ men’s and women’s watches, below! Victorinox Swiss… Read More

January 23, 2017

Where in the World? 4 World Time Watches

Whether you travel often for work or leisure, never worry about adjusting your watch when you arrive at your destination with these brilliant multi-zone timepieces. Bremont ALT1-WT World Timer A military watch created for pilots and world travelers, Bremont’s ALT1-WT can display local, GMT and any other UTC time zone. The dial, which comes in… Read More

January 10, 2017

First Timer? 3 Things to Expect at SIHH

Global watch events are the highlight of the year for watch brands, watch retailers, and watch lovers! 2017 kicks off with the first annual event dedicated to the watchmaking world, the Salon International de la Haute Horlogerie Geneve (SIHH) from January 16 thru January 20. We’re excited to be traveling to Switzerland to experience the… Read More

December 13, 2016

Brand Spotlight: Seiko

In 1881, Kintaro Hattori opened a watch shop in Tokyo at just 22 years old. Over 130 years later, Seiko, Feldmar’s December brand of the month, is known for cutting-edge innovation and many achievements that have defined the art of telling time as it is known today. Let’s take a look at some of the… Read More