Brand Spotlight: Maurice Lacroix
Contemporary perfection; just two words that hold infinite truths about Swiss watchmaker, Maurice Lacroix. One of the youngest watch brands we work with (born in the early 1990s), Maurice Lacroix has proven time and time again that age is nothing but a number—in fact, here are some numbers watch enthusiasts around the world are continuously impressed by:
- Maurice Lacroix produces 90,000 watches per year
- They have won 12 design awards
- The brand boasts many strong values
- & more!
This month, we’re honored to call Maurice Lacroix our Brand of the Month. This means more to us than simply showcasing the watchmaker’s extraordinary pieces in our lobby, however. The reason we love highlighting Maurice Lacroix is because of the personal relationship we’ve developed with the brand through hosting unique and memorable events together over the years.
In May 2014, we partnered with Maurice Lacroix to host an “L.A. Collector’s Event” dinner. With Glenlivet scotch tastings and a three-course meal, guests received an intimate lesson on Maurice Lacroix from brand personnel. During the dinner, several ML timepieces, vintage and new, were passed around for everyone to examine and enjoy. ML swag bags were given to all guests and the brand even offered to give away a timepiece for those who left a review of the night on popular watch fan website, TimeZone.
In November 2014, the team at Feldmar had even more fun with Maurice Lacroix—and for a great cause! The brand partnered with Movember, a cause to raise awareness and funds for men’s health by growing mustaches throughout the entire month of November. We were able to raise $775 for the cause, and definitely looked good doing it.
Recently, we’ve had dinner with Paul Erhardt, who was named Maurice Lacroix’s Managing Director in 2015. We regularly get together with brand personnel to improve upon our already-strong relationship by coming up with new special event collaborations and more!
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”
Read more from Scott Meller
