Category: Sports

Celebrity sport ambassadors are utilized in numerous product categories and timepieces are certainly no exception! Quite a few luxury watch brands have high profile partnerships with top athletes. Below is a look at a several well-known watch brands and the famous faces that are associated with them. Longines Longines counts husband and wife tennis legends […]

Whether you live somewhere warm 12 months out of the year or you wait and wait for summer to roll around, we can all agree that there’s nothing quite like boating on a nice, hot day.  Whether you plan to take a calming sail or participate in some extreme water sports, there’s a luxury timepiece […]

When a thousandth of a second is the difference between gold and silver, timing is pretty important. Since 1932, OMEGA has acted as the official timekeeper of the Olympic Games on 26 occasions with the 27th quickly approaching. The brand will be in Rio August 5th-21st for the 2016 Olympics timing the hundreds of events taking […]

If you’ve been watching the Olympic Games over the past couple weeks, you know that timing is everything. That’s where OMEGA comes in as the official timekeeper of the Olympics. I was fortunate enough to witness their brilliant timing technology first hand as I traveled to Rio with OMEGA for the start of the Games. […]

There’s a quote from Remember the Titans, one of the greatest sports movies ever made, that gets directly to the mindset of every coach, at every level, from pee-wee to pro: “We will be perfect in every aspect. You drop a pass, you run a mile. You miss a blocking assignment, you run a mile. […]

When it comes to engineering, the Germans and Swiss know a thing or two about precision and performance. That’s why – as the saying goes – watch guys are usually also car guys. Aficionados of fine timepieces often harbor a deep respect for the craftsmanship that goes into making a high performance car so when […]