ABSOLUTE TOUGHNESS. “Project Team Tough” was formed in 1981 to realize an engineer’s aspiration: “I want to create a watch that doesn’t break, even if dropped.”
After repeated production of over 200 prototypes and the devotion of over two long years to the effort, G-SHOCK’s core technology, a shock-resistant structure, was completed. In the years since, this tough watch has continued to take up challenges tirelessly in search of even greater toughness. Motivated by this spirit, G-SHOCK has continuously pursued new possibilities for every aspect of toughness, from structure and materials to functions.
With sophisticated watch forms, designs inspiring pride of ownership and varied hand expressions arousing new emotional responses with every use, it has raised the standard for perfection by introducing high-end premium models built with the strictest attention to detail.
Focusing on the origins of toughness…seeking even higher levels of toughness…for G-SHOCK, the challenge never ends.
Baby-GOne of the brand's most popular and well-known collections, Baby-G watches are playful and colorful.
G-ShockFunctional and durable timepieces that radiate exclusivity, sophistication and class.
Master of GDeveloped for land, sea and sky, functional timepieces that stand up to all of nature's challenges.
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Feldmar Watch Company, Inc. is proud to be an authorized dealer for every brand that we carry in our showroom. This distinction gives our clientele the peace of mind that all warranties and services are guaranteed by both the manufacturer and the store. When you purchase a timepiece or accessory from Feldmar, you can rest assured you’re receiving the very best in product quality and customer service.View g-shock’s Website