Los Angeles (Flagship):  310.274.8016
Beverly Hills (Franck Muller Group Boutique):  310.274.4710
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Backes & Strauss

With over 230 years of diamond expertise...

Backes & Strauss has built its reputation among the most prestigious clients worldwide as the experts in polishing and cutting of high-quality diamonds. Today, the company’s proficiency lies predominantly in the Ideal Cut. Every round, brilliant diamond used at Backes & Strauss is an Ideal Cut diamond, designed to emanate optimum fire and brilliance. The perfect symmetry and proportions of an Ideal Cut diamond ensure that the light entering the stone refracts internally from 57 precisely placed facets and travels out through the top of the diamond, creating a mesmerizing sparkle.

Feldmar Watch Company, Inc. is proud to be an authorized dealer for every brand that we carry in our showroom. This distinction gives our clientele the peace of mind that all warranties and services are guaranteed by both the manufacturer and the store. When you purchase a timepiece or accessory from Feldmar, you can rest assured you’re receiving the very best in product quality and customer service.

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