It is no secret that Rolex has built a reputation for producing iconic watches that are beautiful, durable, and reliable. For many people, a Rolex isn’t just a watch – it’s a lifelong daily companion. No matter where you’re going or what you’re doing, a Rolex always seems to fit the occasion. Since its introduction, the iconic design of the Day-Date has captivated millions. While the aesthetic is familiar to many, the materials are what make this piece stand apart and a closer look at this watch puts it in a category all its own.
“The President’s watch” earned its name in 1965 from advertisements that capitalized on photos of President Johnson sporting his Day-Date with a premium yellow-gold bracelet. The name stuck. While candidates, elections, and politicians have come and gone, the President’s watch has been there through it all.
This example of the Oyster Perpetual Day-Date adheres to the classic Rolex aesthetic with a few unique twists. Most notably, the aftermarket dial and bezel feature inlaid diamonds that make this Day-Date eye-catching. With a perfectly integrated white gold case and the hallmark three-piece link President’s bracelet (complete with 23 links and sized for 8” wrists) this piece is an unmistakable example of luxury and refinement. Contrasting against the white gold aesthetic is the subtle gold screw-down crown at the 3 o’clock position. The black dial features the Day-Date’s namesake features at the noon and 3 o’clock positions, respectively. Numerals ring the dial, interspersed with minute markers allowing for easy time-telling. Rolex’s famous folding clasp finishes off the watch and is secure yet easy to operate. Inside, Rolex’s 3155 automatic movement keeps consistent time.
While beautifully elegant in appearance, the Day-Date spares nothing in terms of build quality and durability. It features a water resistance of 100 meters, a scratch-resistant sapphire crystal, and an automatic movement that has been tested extensively to meet Rolex’s stringent standards for performance and accuracy.