It is no secret that Rolex has built a reputation for producing iconic watches that are beautiful, durable, and reliable. For many people, a Rolex isn’t just a watch – it’s a lifelong daily companion. No matter where you’re going or what you’re doing, a Rolex always seems to fit the occasion.
Thanks to a midsize 34mm case, the 1007 occupies a special space in the watchmaking universe, looking reasonable on almost any wrist. Stainless steel construction of both case and bracelet give it an almost utilitarian feel that still borders on the elegance for which Rolex is known. On the dial functionality is pared down to simple timekeeping sans any other complications. A sunburst finish on the silver dial matches the unembellished bar indices. Text on the dial is even limited to just the facts – “Rolex Oyster Perpetual” and ‘Superlative Chronometer Officially Certified”. Having gone back to basics, the 1007 is absolutely timeless and will remain so for years to come.