Brand of the Month

Feldmar Watch Company is pleased to feature Parmigiani Fleurier as our December Brand of the Month.

TORIC PETITE SECONDE

Still vivid in the memory of high-end horology collectors and enthusiasts, Toric is now making an exciting comeback in 2024.

Whether the Petite Seconde or the Chronograph Rattrapante, the new Toric generation is no mere remake of the collection first presented at the inception of the Parmigiani Fleurier brand in 1996. Instead, Parmigiani Fleurier has deliberately chosen to redefine the codes of masculine elegance without compromise, by breaking with all established conventions.

Explore the Toric Collection

REDEFINING ELEGANCE

In the exclusive world of luxury watchmaking, Parmigiani Fleurier has always stood alone. Its new Toric collection bears witness to how the brand differentiates itself. It is an ode to the fluidity of modern design, embodying a refreshing and serene vision of luxury, where technical innovation harmoniously combines with refined aesthetics.

In a masterful move, Parmigiani Fleurier not only redefines the time-measuring tool but invites it to dance, free of all constraints. This Toric is not a rebellion, but a gentle revolution, a vital force pushing performance and aesthetics into an unexplored realm of serenity.

Refined in its design, it transcends established watchmaking norms, flirting with the boundaries of the possible to outline the contours of an ever evolving luxury. In its gears, a promise of renewal.

"In crafting the new Toric collection, we drew upon the rich horological culture and expertise of Parmigiani Fleurier to redefine the essence of the men's dress watch. This collection embodies a spirit of freedom and sophistication that reflects the evolution of the modern man's wardrobe. Our aim was to break free from traditional constraints, creating a watch that embodies a nuanced, serene, and versatile elegance, meticulously crafted to resonate with the refined essence of today's discerning individual."

— Guido Terreni, CEO Parmigiani Fleurier

NEW MODERNIST ARCHITECTURE

The new Toric, undoubtedly, signals the beginnings of a new stage in the world of luxury. At the heart of these models that definitively escape the ephemeral, the movements. Crafted in rose gold, the engine of the Toric Petite Seconde is entirely new and barely noticeable at first glance.

Three large surfaces in 18K rose gold serve as bridges, arranged in a pure geometric perspective. Only the two barrels and the regulating organ are visible. This development with its unprecedented architecture, with its large bridges decorated with Côtes de Fleurier alternating with a sandblasted plate, references the great tradition of watchmaking in a minimalist and contemporary aesthetic configuration. Striking in its graphics, it is intended as a style element of the entire watch.

Its structure has been deeply worked on in an approach where aesthetic research predominates, considering the formal requirement dictated by elegance. The movement was designed to be manually wound to appreciate the finesse of rewinding and the tactile gesture that the watch deserves.

18K rose gold also for the movement of the Toric Chronograph Rattrapante, which beats at a high frequency (5Hz), and incorporates a double column wheel. Its structural elements, skeletonized to suggest an arabesque, leave ample room for visual appreciation of its moving components. Needless to say, gold movements are now extremely rare in high-end watchmaking.

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