THE LONGINES MASTER COLLECTION
Icons of Elegance
Drawing on Longines’ heritage of elegance and watchmaking expertise, the brand unveils a completely redesigned Master Collection for both women and men. First introduced more than 20 years ago, the collection now presents new three-hand models, moonphase chronographs, and for the first time within The Longines Master Collection, a monopusher chronograph.
Reinterpreted as enduring expressions of classic sophistication, these models reaffirm their status as Longines icons. The collection is presented through the Home of Elegance campaign, bringing together for the first time all the brand’s Ambassadors of Elegance in a setting that reflects a shared vision of refinement, balance and character. Within this universe, these figures embody a collective expression of timeless style and elegance, reflecting the new Longines Master Collection timepieces.
THE LONGINES MASTER COLLECTION
CHRONO MONOPUSHER
A Contemporary Revival
The redesigned Longines Master Collection marks the introduction of the Chrono Monopusher, unveiled for the first time in two 41-mm models featuring a pulsometer scale. Designed for intuitive operation, the chronograph functions - start, stop and reset - are controlled via a single pusher integrated into the crown, embodying a refined balance between technical sophistication and ease of use.
The pulsometer scale on the outer circumference allows the wearer to measure the heart rate by timing a set number of beats (typically 30) and reading the corresponding pulse directly. Originally developed for doctors and nurses before the advent of electronic heart-rate monitors, the pulsometer enabled quick pulse readings using a wrist- or pocket- watch chronograph.
Today, it continues to be used, while remaining a nod to its medical heritage and to vintage chronograph design. The Longines Master Collection Chrono Monopusher offers a focused approach to measuring time, whether tracking a journey, a task or a moment in the day, it delivers reliable performance while reflecting Longines’ commitment to precision, elegance and watchmaking tradition.
THE LONGINES MASTER COLLECTION
CHRONO MOONPHASE
A Refined Expression of Elegance and Technical Mastery
A signature complication of the brand, the moonphase display takes centre stage in these Longines Master Collection chronograph models, introducing an added layer of complexity while preserving the collection’s refined identity and reinforcing its status among Longines’ icons of elegance.
Housed in a 41-mm round stainless-steel case, these timepieces are powered by a Longines-exclusive self-winding mechanical movement: the column-wheel calibre L687.5. Measuring 13 1/4 lines, it features a silicon balance spring, 27 jewels and a frequency of 28,800 vibrations per hour, delivering a power reserve of up to 66 hours.
The functions are arranged with precision to ensure both clarity and balance. Hours and minutes are complemented by a small seconds and 24-hour indicator at 9 o’clock, while the date is indicated along the dial circumference by a half-moon-shaped central hand. The chronograph features a 60-second central hand, a 30-minute counter with day and month indication at 12 o’clock, and a 12-hour counter combined with the moonphase display at 6 o’clock.
THREE-HAND MODELS
New Additions Showcasing Diverse Expressions of Elegance
At the heart of the collection, the three-hand models express the essential codes of the Longines Master Collection and reaffirm their place among the brand’s icons of elegance. Following the launch of new three-hand models in June, the collection is now further enriched with new blue dial executions and refi ned variations featuring two-tone bracelets, expanding its aesthetic versatility.
Available in 30-mm, 34-mm, 39-mm and 41-mm, these watches offer a broad range of variations while preserving a coherent identity. The redesigned case, defi ned by its concave bezel, introduces a more fl uid and contemporary profi le while enhancing comfort on the wrist.
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