Author: Feldmar Watch

As Scott heads to Las Vegas for the big JCK tradeshow, leaving us all behind–we only have one thing to say: “The possibility of physical and mental collapse is now very real. No sympathy for the watches, keep that in mind. Subscribe to the Hot List, take the ride.” While there may be fear and loathing […]

Summer is so close we can smell it. And it smells almost as good as the list of watches Scott (aka, S. Meller) has cooked up this week. This Hot List is fresh off the grill and ready to party for a three-day weekend! Note: Feldmar is closed on Monday for Memorial Day. Have a safe holiday! CHRONOSWISS EVOLUTION SPACE […]

Fresh from Pemberly Pico-Robertson, Scott appears out of the mist, ready to confess his undying love for this week’s watches 💕 He’s also here to apologize for his shocking font choices the last two weeks. After all, aren’t we all fools for watches? We’ve swallowed our pride and present (without prejudice) this week’s Hot List! […]

Scott has been thinking about it all week, and maybe the Papyrus font isn’t as bad as we thought…. After all, if some of the most beautiful people on earth can also be incredibly funny, couldn’t the same be true for fonts? 🤔 Speaking of versatility, this week’s Hot List has got watches that can […]

Our banner design team was out this week. But lucky for you, graphic design is Scott’s other passion. He’s copy-pasted our best watches for this week’s Hot List (we swear the banner doesn’t say ‘Hot Ust’). NOMOS CLUB CAMPUS This is the blurb for the ✨NEW✨ NOMOS Club Campus! [please insert clever quip here about how […]

Why fear the inevitable robot takeover when you can embrace it? Scott has taken the latter approach and was recently spotted completing a half-marathon in record-breaking time! We told him there were some sweet new watches at the finish line and the human part of this half-man, half-machine hybrid just had to see them for himself. Take a […]

Our fearless leader was in Geneva this week checking out his favorite Ferris wheel, and apparently there was a watch show in town! 🎡 What are the chances?? It’s a whole big thing apparently! Scott decided to pop by and fill us in on what the fuss was all about. TUDOR BLACK BAY 54 It’s only […]

“Houston, Feldmar base here. The Hot List has landed.” We’re absolutely over-the-moon about this week’s watches. We’ve got limited editions, solid-gold works of art, and meteorites galore. Which one will launch to the top of your favorites? ZENITH CHRONOMASTER SPORT METEORITE This Chronomaster Sport is sending us into orbit. Its Gibeon dial is literally out of this world. Fun fact: Gibeon dials come […]

Roses are red, violets are blue, we’ve got some ear-resistable watches for you. LONGINES HYDROCONQUEST Making its encore Hot List appearance, two weeks straight, (yes, it’s that hot) – the Longines Hydroconquest. *thunderous applause* Whether in 39mm or 42mm, with a frosted blue or lacquered black dial, on mesh or H-link bracelet, this watch is undoubtedly […]

“In March, we all go a little mad sometimes.” The Tournament of Timepieces is well underway here at Feldmar, and every watch is fighting for its shot at the championship. Will any of our remaining Hot List contenders be bracket busters? Only time (and Instagram) may tell! PARMIGIANI FLEURIER TONDA PF AUTOMATIC 36MM This new Tonda […]

Scott: There are no hands on the clock. Comrade Freddy: Why? Scott: Because they’re not needed. Comrade Freddy: What time is it? Scott: Time doesn’t exist, yet it controls us anyway — Hot List style, one watch after another. TUDOR RANGER 36 TUDOR’s new Ranger is as stunning as the sands of Arrakis. We’re not […]

It’s that time of year where the Felderchaun arrives! He’s a mischievous little creature and he’s hidden a golden pot o’ watches somewhere in the store.* If you find it, you’ll get three wishes. Now gather round while we get a preview of what’s in the golden pot… *For legal purposes, we’re kidding. There’s no golden pot […]

In an era when personal style is all about remixing the familiar, the humble wristwatch is finding new life in unexpected places. Around necks. On shoes. And now, back on fingers. We’ve seen the shift building. Taylor Swift stepped out wearing a vintage-style watch as a necklace, turning timekeeping into a statement piece. G-Shock teamed […]

The Formula 1 season starts today with the Australian Grand Prix at Albert Park in Melbourne. As you know, Team Feldmar manages our hybrid power unit’s energy deployment and tire degradation over a whole race stint, not just outright pace on a single lap (duh). So we predict great success! We also predict you will […]

We have a live update from the 2026 State of Feldmar address: the showcases are looking strong! 🏦 There’s bipartisan agreement that we’ve got a fantastic variety of hot watches for you from Breitling to Zenith. Read on to see which ones we’re recognizing this week… ZENITH DEFY SKYLINE CHRONOGRAPH One of Zenith’s recent hits […]

Team USA’s overall performance in Milan has been decidedly mixed. For each Mikaela Shiffrin story, there seems to be an Ilia Malinin-like moment. Not to be deterred, our own Quad God, Scott, is skating purely for the honor of watches, specifically the ones we have on display this week. Read on, and hope that the hotness […]

Feldmar Watch Company is excited to welcome a new, exciting brand to our showroom. Rooted in 287 years of unparalleled heritage, Favre Leuba is reviving its legacy through timepieces that merge timeless artistry with the aspirations of a new era. Honoring its past while embracing the future, Favre Leuba is crafting watches that symbolize innovation, […]

Scott’s been in Milan this past week curling his way to glory using a ‘rock’ with a uniquely horological inspiration. The Finnish cried foul, but he eventually charmed his way out of any controversy. Less controversial this week is the combined awesomeness of our Hot List picks which bend toward sportiness given everyone’s current Olympics fascination. OMEGA SPEEDMASTER […]

“And the award for Best Watch Shop at 9000 West Pico Blvd goes to… Feldmar!” Not to brag, but we’ve racked up quite a few of these statuettes over the years 🏆 Maybe one day, we’ll host our own “Feldies”? Until then let’s look at these awards-worthy Hot List picks that truly represent the great […]

We don’t mean to rub it in when when most of the country is in a deep freeze, but our watches this week are truly hot enough to merit a dip in the pool 🥽 Let’s dive into some fine selections for our friends at GP, Breitling, Arnold & Sons, and an in-store special from […]

Due to certain sports leagues and carmakers demanding compensation for use of imagery, we’ve decided to illustrate our interest in a certain football matchup more abstractly 🐏 We’ll just pass the savings on to you! Before you settle into watching what will be a great weekend of games, check out these red hot new watches from […]

When Scott heard that Hamnet has been cleaning up at award shows this year, he got a crazy idea. Too early to say if it’ll pay off, but we’re excited to see the results of his latest caper. While we wait for the results, we’re bringing you the best of what’s new at Feldmar and what’s coming soon. From […]

Did you know that shopping for watches burns 1,000 calories an hour? That’s almost as much as running a half marathon! A group of researchers even concluded that a gray sweatsuit is the optimal outfit, which Scott sported during his recent visit to NYC 🚁 While none of this is technically “true”, what is actually […]

To quote General Corman from that timeless holiday classic Apocalypse Now, “Every man has his breaking point.” Yes, with less than a week left before Christmas, many of us are nearing madness what with the crowds, traffic, and family demands. If you’re quietly suffering and asking yourself why we all put ourselves through this every year, […]