Category: Brand Spotlight

Contemporary perfection; just two words that hold infinite truths about Swiss watchmaker, Maurice Lacroix. One of the youngest watch brands we work with (born in the early 1990s), Maurice Lacroix has proven time and time again that age is nothing but a number—in fact, here are some numbers watch enthusiasts around the world are continuously […]

What makes a brand unique? In the case of Jaquet Droz, our September brand of the month, it’s difficult to quantify, since there are so many elements that make the brand stand out. Jaquet Droz began in 1738 when Pierre Jaquet-Droz opened his first clockmaking workshop in Switzerland. From clocks, to automata, to watches, Pierre […]

In 1860, when he was just 20 years old, Swiss founder Edouard Heuer sought to innovate in the watchmaking industry and opened the workshop that would become TAG Heuer. By 1887, he succeeded in inventing a technological marvel that revolutionized chronographs—the oscillating pinion. In the many years since, TAG Heuer has made a lasting name […]

In 1881, Kintaro Hattori opened a watch shop in Tokyo at just 22 years old. Over 130 years later, Seiko, Feldmar’s December brand of the month, is known for cutting-edge innovation and many achievements that have defined the art of telling time as it is known today. Let’s take a look at some of the […]

As August approaches, we’re excited to welcome Baume & Mercier as our Brand of the Month. There are many facets to this watch manufacturer that we love, from its sheer elegance in timepieces for men and women, to its impeccable workmanship and care dedicated to each piece. In August, we will be paying special attention […]

Our upcoming September Brand of the Month is a watch brand that just won’t quit. G-SHOCK created 200 prototypes before getting their core technology and shock-resistant structure just right. Today, G-SHOCK continues to take on new challenges and provides watch models that are tough and sophisticated. One particular collection and timepiece we are excited to […]

This month, we showcase Ulysse Nardin as our Brand of the Month. This innovative brand was founded in 1846 when they began manufacturing precision marine and pocket chronometers. For over 170 years, Ulysse Nardin has dedicated itself to independence and innovation, committed to creating and manufacturing each timepiece aspect completely in-house. Since 1865, the brand […]

Throughout December, we’ve showcased luxury brand Carl F. Bucherer as our Brand of the Month. Carl F. Bucherer was founded in 1888 and currently manufactures men’s and women’s watches out of Lucerne, Switzerland. At the forefront of innovation and originality, the brand was one of the first to adopt the watch strap, and currently develops […]

As Paris Fashion Week begins, we are pleased to showcase one of our most luxurious brands that also happens to be headquartered in Paris, Dior. The House of Dior was established in 1946 and currently operates a fashion empire made up of exquisite pieces that are worn and loved all over the world. In 1975, […]

In Lancaster, Pennsylvania, Hamilton, our November Brand of the Month was founded in 1892. The brand began producing pocket watches that helped prevent accidents on railways throughout the nation. As the company grew, they began manufacturing wristwatches that served the flying community. Many flying “firsts” were completed with the help of the Hamilton watches, which […]

We’re pleased to welcome Hermès as our July Brand of the Month! Hermès is a classic brand with a rich history, which is why we are proud to carry the full collection of exquisite Hermès timepieces at Feldmar. You will be able to find some of the most intricately-designed timepieces for men and women when […]

Today, we are beyond proud to announce that we are now an authorized retailer for legendary Swiss brand, Tudor. ­­­­ In the 1920s, Rolex founder Hans Wilsdorf set out to create a watch that could be sold at a lower price point than Rolex, yet one that would retain the same dependability for which Rolex […]

Grand Seiko’s reputation as a maker of world-class precision watches is well earned. For true watch aficionados, however, Grand Seiko is just as celebrated for the exquisite beauty and design of their watch dials. Here, we celebrate their seven best, most impressive dials of all time. “Snowflake” SBGA211 A high-intensity titanium case is the perfect […]

Here at Feldmar, we like to think that every timepiece is special. But there is something unique about a Breitling watch. More than a way to simply tell time, a Breitling is a brand steeped in history, and its intricate mechanisms reflect undeniable performance without compromising class. For 135 years, Breitling has proven to be […]

If you are investing in a high-end watch, there are plenty of options from the 60+ brands available at Feldmar Watch Company. When searching for that perfect watch, you’ll find that each brand seems to offer something slightly different and unique. One brand worth considering is OMEGA, one of the most recognized watch brands in […]

One of the most notable and interesting brands for luxury watches is Bvlgari and for good reason – their craftsmanship is sublime and their award-winning designs are absolutely exquisite. Most famous for their in-house calibers that have set world records for being the thinnest designs ever made, they are still able to offer incredible functionality […]

Since its founding in 1865, Zenith has been world renowned for both exquisite design and technological innovation. While their history is marked by many moments of horological inspiration, three truly unique things stand out. The importance of the El Primero movement It’s been said that history is written by the victors, and that’s certainly true […]

An Oris watch is a must-have if you are a watch collector or watch lover. If value is important to you, this Swiss brand is one of the best to invest in. Here are our top five reasons why an Oris is an essential addition to any collection: 1. Oris watches are well crafted The […]

Unsurprising to watch fans the world over, one of the most popular brands at Feldmar and in the wider horological world is Tudor. With nearly 100 years of watchmaking experience, Tudor has come to symbolize some of the best watchmaking has to offer – high quality, practicality, accessibility, and excellent design. They’re known for producing […]

It’s no secret to watch fans that when it comes to sheer size and selection, Feldmar Watch Company is in rare company. Part of being spoiled for choice is the joy of rediscovering watches that don’t always get the love they deserve.  Over the coming weeks, we’ll be featuring brands that tend to fly under […]

Every two years, Hamilton Watch Company celebrates the achievements of the people who bring us movies. In a town famous for star-studded award shows, the Hamilton Behind the Camera Awards is unique. Focusing on the technical aspects of film production, film professionals are recognized in categories such as Directing, Cinematography, Costume Design, and Sound Editing. […]

Watches aren’t just good for timekeeping. They’re also one of the most celebrated fashion accessories. If you care about telling time and being fashionable, you’re probably familiar with Gucci. Created in Florence, Italy in 1906, the House of Gucci has been one of the most recognizable brands in both the fashion and the watch industry […]

The year is 1848. The ballet Faust premiers at La Scala in Milan; gold is found at Sutter’s Mill, sparking the California Gold Rush; Wyatt Earp is born; Wisconsin becomes the 30th state; and in the Swiss village of La Chaux-de-Fonds, a watchmaker named Louis Brandt opens a small workshop that will eventually become OMEGA, […]