Considering the longevity that many of the world’s most renowned watch companies enjoy, the fact that Blancpain is, without argument, the world’s oldest is truly impressive.
Blancpain was founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura. Over the centuries since Mr. Blancpain first registered himself as a watchmaker in the Villeret village records, Blancpain has maintained its commitment to innovate, constantly pushing the limits of watchmaking. More than just a tagline, “Innovation is our tradition,” is the company’s fundamental guiding principle.
Some companies with this kind of record become mired in their own history—the opposite is true with Blancpain. Determined to move beyond the borders of its legacy, Blancpain is constantly regenerated as it pushes the frontiers of watchmaking in perpetually enhancing its timepieces. A spirit of inventiveness drives the master watchmakers, the commitment to innovate reflected each year in the development of new timepieces and calibres. Exceptional expertise is passed from one generation to the next as Blancpain invests in human resources, production technologies and research.
As just one example of this tradition of innovation, in the past ten years Blancpain has introduced 35 new, in-house, exclusive movements, leading the way into the future of horology while honoring and staying true to the Swiss watchmaking tradition.
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