In 2011, a luxury watch brand was born in an American city known for hardship, but also for creativity and innovation—Detroit.
Shinola had an idea that seemed crazy at the time—to build a world-class watch factory in Detroit, a midwestern American city known for manufacturing automobiles and Motown music, but certainly not watches. Shinola didn’t think it was crazy at all. They knew that Detroit had a built-in workforce, a community of skilled craftsmen ready and willing to commit to this new future.
The first Shinola watch, the Runwell, was originally meant to be a hybrid between a fashion watch and a fine watch, with quality somewhere in the middle. However, as development proceeded, Shinola upgraded almost every component—from the dial to the leather strap. The Runwell became the touchstone for all other Shinola designs to come, the process teaching Shinola that there was indeed a market for watches of exceptional quality and innovative design, made right here in America.
Experience US watchmaking at its finest with a Shinola watch. Browse the collections at Feldmar Watch Company.
If you do not see the model that you are looking for, please contact one of our experts to discuss how Feldmar can help you obtain it.
The Sea CreaturesA collection built from ocean bound plastic and inspired by critters of the deep sea.
Bedrock ChronoShinola's elegant, understated Bedrock dress watch design meets the function of a chronograph in this men's collection.
CanfieldBuilt with a complex technique that provides an open dial viewing area showcasing details you won't find elsewhere.
Canfield SportA refined, quintessential timepiece collection that breaks the sports watch mold and allows complexity to take center stage.
Runwell Sport ChronoObsessively engineered with premium sport features, this chronograph collection features a large date window.
BirdyLuxurious and delicate women's watches that embody the signature Shinola style, remaining playful yet powerful.
Feldmar Watch Company, Inc. is proud to be an authorized dealer for every brand that we carry in our showroom. This distinction gives our clientele the peace of mind that all warranties and services are guaranteed by both the manufacturer and the store. When you purchase a timepiece or accessory from Feldmar, you can rest assured you’re receiving the very best in product quality and customer service.