Chat with us, powered by LiveChat
Los Angeles (Flagship):  310.274.8016
Beverly Hills (Franck Muller Watchland):  310.274.4710
VIP/Account Cart (0)

Shinola Watches

In 2011, a luxury watch brand was born in an American city known for hardship, but also for creativity and innovation—Detroit.

Shinola had an idea that seemed crazy at the time—to build a world-class watch factory in Detroit, a midwestern American city known for manufacturing automobiles and Motown music, but certainly not watches. Shinola didn’t think it was crazy at all. They knew that Detroit had a built-in workforce, a community of skilled craftsmen ready and willing to commit to this new future.

The first Shinola watch, the Runwell, was originally meant to be a hybrid between a fashion watch and a fine watch, with quality somewhere in the middle. However, as development proceeded, Shinola upgraded almost every component—from the dial to the leather strap. The Runwell became the touchstone for all other Shinola designs to come, the process teaching Shinola that there was indeed a market for watches of exceptional quality and innovative design, made right here in America.

Experience US watchmaking at its finest with a Shinola watch. Browse the collections at Feldmar Watch Company.


If you do not see the model that you are looking for, please contact one of our experts to discuss how Feldmar can help you obtain it.

310-274-8016 Text Us


Named after a neo-classical building in Detroit’s Financial District, a collection with a modern silhouette and casual style.
View Collection


Slim construction, minimalist design and obsessive engineering come together in Shinola's first dress watch collection for men.
View Collection

Bedrock Chrono

Shinola's elegant, understated Bedrock dress watch design meets the function of a chronograph in this men's collection.
View Collection


Built with a complex technique that provides an open dial viewing area showcasing details you won't find elsewhere.
View Collection

Canfield Chrono

Canfield styling combines with chronograph functionality to make a perfectly sophisticated timepiece collection.
View Collection

Canfield Sport

A refined, quintessential timepiece collection that breaks the sports watch mold and allows complexity to take center stage.
View Collection


A bold, contemporary take on a classic design, this petite collection for women proves that it's cool to be square.
View Collection


Named for Emily T. Gail of the "Say Nice Things About Detroit" movement, a timeless collection that embodies feminine charm.
View Collection


Celebrating the eponymous Detroit building and featuring a rounded square shape, this collection was built to stand out.
View Collection


Featuring a tiered rectangular case, an Arabic dial and a tall, thin profile, a collection that embodies timeless style.
View Collection

Rambler Tachymeter Chrono

A unique watch built with both a chronograph stopwatch function and a tachymetric scale that lets the wearer measure speed in terms of time.
View Collection

Runwell Sport Chrono

Obsessively engineered with premium sport features, this chronograph collection features a large date window.
View Collection


Luxurious and delicate women's watches that embody the signature Shinola style, remaining playful yet powerful.
View Collection


Classic timepieces made with only the highest quality materials to last you a lifetime and beyond.
View Collection

Runwell Chrono

Extreme attention to detail ensures that every piece in this collection meets the exceptional performance demanded from a Shinola.
View Collection

Feldmar Watch Company, Inc. is proud to be an authorized dealer for every brand that we carry in our showroom. This distinction gives our clientele the peace of mind that all warranties and services are guaranteed by both the manufacturer and the store. When you purchase a timepiece or accessory from Feldmar, you can rest assured you’re receiving the very best in product quality and customer service.

View Shinola’s Website