The Riviera is making a comeback that strikes a balance between its roots in avant-garde ‘70s design and the sport-minded classicism of today’s watches. More than any other, the Riviera collection demonstrates the expertise of Baume & Mercier in the field of unusually shaped watches. Its uncompromisingly creative approach and recreational aspirations express the essence of the Brand’s style, then and now. The Riviera is back.
Here it is in 2022, still authentic: a generously sized steel case, a dodecagonal bezel equipped with four screws, “Swiss Made" self-winding and quartz movements, and built-in interchangeable straps in steel or supple materials. The original design is still there, but so is the desire to adapt to our times. It rounds a curve as it continues along, leaving its impression on the living legacy of a Brand on the move. It resembles its forbearers, but it rewrites their history. In its own way, as it always has. That’s the Riviera. It was brought forth in Saint-Tropez in the 1970s, and it has always conveyed the values of that cherished – sometimes idealized, always beloved – time. That’s the Riviera. The distinctive style of Baume & Mercier. It expresses the Brand’s essence and forthright simplicity. That’s the Riviera, not any other.