Ahead of Our Time Blog

NATO straps have enjoyed increased popularity in recent years though they have been around for a while. This increase has even caught the attention of high-end watch brands like OMEGA and Breitling but can be found on brands like Bulova, Hamilton, and Rado as well. Considering how popular NATO straps are, it’s helpful to know […]

If you are investing in a high-end watch, there are plenty of options from the 60+ brands available at Feldmar Watch Company. When searching for that perfect watch, you’ll find that each brand seems to offer something slightly different and unique. One brand worth considering is OMEGA, one of the most recognized watch brands in […]

Watches are a sophisticated piece of equipment with sometimes hundreds of moving parts powering an array of built-in features. One often overlooked characteristic of a watch is the clasp or closure. When looking at watches, you’re likely to encounter a description of the type of clasp, buckle, or closure used to secure the bracelet or […]

A simple way to transform the overall look of your luxury watch is by switching out the bracelet or strap. Choosing the right attachment used to affix the timepiece to your wrist can make all the difference in your overall look. The general term for watch bands are straps but straps made from metal are […]

There have been beloved watches throughout history, watches justly celebrated for design and technological innovation. However, very few timepieces reach a level so iconic that they achieve horological immortality and change the face of watchmaking. Here are ten historically important watches that have stood the test of time. Zenith el Primero The Zenith el Primero, […]