Ahead of Our Time Blog

Roses are red, violets are blue, we’ve got some ear-resistable watches for you. LONGINES HYDROCONQUEST Making its encore Hot List appearance, two weeks straight, (yes, it’s that hot) – the Longines Hydroconquest. *thunderous applause* Whether in 39mm or 42mm, with a frosted blue or lacquered black dial, on mesh or H-link bracelet, this watch is undoubtedly […]

“In March, we all go a little mad sometimes.” The Tournament of Timepieces is well underway here at Feldmar, and every watch is fighting for its shot at the championship. Will any of our remaining Hot List contenders be bracket busters? Only time (and Instagram) may tell! PARMIGIANI FLEURIER TONDA PF AUTOMATIC 36MM This new Tonda […]

Scott: There are no hands on the clock. Comrade Freddy: Why? Scott: Because they’re not needed. Comrade Freddy: What time is it? Scott: Time doesn’t exist, yet it controls us anyway — Hot List style, one watch after another. TUDOR RANGER 36 TUDOR’s new Ranger is as stunning as the sands of Arrakis. We’re not […]

It’s that time of year where the Felderchaun arrives! He’s a mischievous little creature and he’s hidden a golden pot o’ watches somewhere in the store.* If you find it, you’ll get three wishes. Now gather round while we get a preview of what’s in the golden pot… *For legal purposes, we’re kidding. There’s no golden pot […]

In an era when personal style is all about remixing the familiar, the humble wristwatch is finding new life in unexpected places. Around necks. On shoes. And now, back on fingers. We’ve seen the shift building. Taylor Swift stepped out wearing a vintage-style watch as a necklace, turning timekeeping into a statement piece. G-Shock teamed […]