Man in a navy blazer speaks to a seated group in white coats at a luxury watch showroom, with display cases nearby.

Event Recap: Inside the Alpine Eagle Watchmaking Experience

On July 25th, we welcomed guests for an intimate, hands-on experience celebrating the artistry behind the Chopard Alpine Eagle. In small sessions of four, attendees sat down with a master watchmaker from Chopard, who walked them step by step through the inner workings of an Alpine Eagle movement. Guests got to see firsthand the precision and craftsmanship that goes into every component, and even try their hand at working on the movement themselves under expert guidance — a rare chance to understand what truly sets a Chopard timepiece apart.

Between sessions, guests explored a stunning lineup of watches up close, admiring details you simply can’t appreciate from behind a glass case. The space was set with beautiful floral arrangements, and a spread of European cheeses and charcuterie kept the mood relaxed and social. Our bartender kept things flowing with a menu of Alpine Eagle–inspired cocktails, including the Golden Summit and the Glacier Ridge, each crafted to echo the spirit of the collection.

It was the sort of experience that we love to create for our guests at Feldmar: one that brings together craftsmanship, conversation, and a little bit of indulgence. Thank you to everyone who joined us, and to the Chopard team for sharing their expertise so generously. We can’t wait for the next one!

About The Author: Tom Roth

author
Leading Feldmar’s marketing efforts, Tom joined the team in 2020 after a decade-long career in event planning. Starting as Feldmar’s in-house photographer, Tom managed the pre-owned inventory, thus living out every watch geek’s dream: photographing and writing about timepieces.
Born in Washington state, Tom developed an interest in photography during his time at the University of San Diego. A life-long tinkerer and collector, it wasn’t long before Tom became fascinated with fountain pens and watches. When he’s not tinkering with his own watch collection or building experimental pieces, Tom can be found traveling with his wife and son, biting his nails while watching PNW sports teams, and studying as part of flight training.
Read more from Tom Roth

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