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Brand Spotlight: Maurice Lacroix

Contemporary perfection; just two words that hold infinite truths about Swiss watchmaker, Maurice Lacroix. One of the youngest watch brands we work with (born in the early 1990s), Maurice Lacroix has proven time and time again that age is nothing but a number—in fact, here are some numbers watch enthusiasts around the world are continuously impressed by:

-Maurice Lacroix produces 90,000 watches per year
-12 design awards have been won
-11 areas of brand competencies
-4 uncompromising brand strengths
-& more!

This month, we’re honored to call Maurice Lacroix our “Brand of the Month.” This has more to do with showcasing the watchmaker’s extraordinary pieces in our lobby, however. You can find general information on the brand anywhere on the Internet—but the reason we love highlighting Maurice Lacroix is because of the personal relationship we’ve developed because of the unique and memorable events we’ve hosted together over the years.

In May 2014, we partnered with Maurice Lacroix to host an “L.A. Collector’s Event” dinner. With Glenlivet scotch tastings and a three-course meal, guests received an intimate lesson on Maurice Lacroix from brand personnel. During the dinner, several ML timepieces, vintage and new, were passed around for everyone to examine and enjoy. ML “swag bags” were given to all guests and the brand even offered to give away a timepiece for those who left a review of the night on popular watch fan website, TimeZone. View our Maurice Lacroix selection, here.

Thanks to @lifeofawis for these photos!

In November 2014, the team at Feldmar had even more fun with Maurice Lacroix—and for a great cause! The brand partnered with Movember, a cause to raise awareness and funds for men’s health by growing mustaches throughout the entire month of November. We were able to raise $775 for the cause, and definitely looked good doing it.

Scott Meller
Scott Meller (Vice President of Feldmar)
Jamie Hayes
Jamie Hayes (Feldmar Operations Manager)

Maurice Lacroix is also the official partner of professional futbol (soccer) club, FC Barcelona. A watch collection in honor of the team coincides perfectly with the ML brand, as it represents ambition, quality, precision, and perfect teamwork. On July 21, 2015, the brand hosted a night out at the Los Angeles Galaxy and FC Barcelona game. Check out this video of FC Barcelona receiving their special edition Maurice Lacroix watches:

Recently, we’ve had dinner with Paul Erhardt, who was named Maurice Lacroix’s Managing Director in 2015. We regularly get together with brand personnel to improve upon our already-strong relationship by coming up with new special event collaborations and more!

One of our LA Watch Gang friends sporting his Maurice Lacroix at the FC Barcelona/LA Galaxy game.

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