Keith Strandberg

Keith W. Strandberg (KeithStrandberg.com) has written about timepieces in many different publications for the past 25+ years. One of the few international journalists living in Switzerland, Strandberg is the Editor-in-Chief of Revolution USA (Revolution.Watch). He has written for the trade extensively as well as for mainstream publications like Variety, the New York Times, the Los Angeles Times, United Airlines’ Hemispheres, Men’s Vogue, USA Today, Tennis and many more.

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November 21, 2018

Giving Thanks

Thanksgiving is coming and I can’t wait. This is my favorite holiday, not just because of the turkey feast and football, but because there are no presents and no real pressure. I celebrate Thanksgiving here in Switzerland, but it’s not really the same. Thanksgiving is for family, and two of my sons live in the […]

October 31, 2018

Watches and the Action Movie Stars Who Love Them

I love this time of year, with warm days and cool nights, the wind with a slight edge to it telling us that winter is on the way and the NFL in full swing. One thing I don’t love is “falling back.” Why in the world are we still switching time in the fall and […]

October 3, 2018

Football Time

Thank goodness the 2018 NFL season is here. I’m a huge football fan and am the QB of a team here in Switzerland, the Geneva Warriors. Luckily, football and watches often go hand in hand, combining two of my passions. There are several brands involved with football and players, including TAG Heuer with Tom Brady, […]

August 29, 2018

Life as Usual, Then It Isn’t: Baselworld Impacts Life Even in August!

There I was, sitting at my desk ready to write this blog for you, dear reader, planning to talk about German Excellence, Gucci and Hamilton’s newest watch placement, when Baselworld intruded. Well, to be exact, the Swatch Group was the culprit, with the announcement that they were pulling out of the 2019 Baselworld, leaving a […]

July 25, 2018

Purpose-Built Sports Watches Make the Living Easier

I am hard on watches, especially in the summer. My lifestyle is not suited to delicate watches. As the father of an energetic nine-year-old, I am constantly chucking a football, going for a bike ride or paddle boarding on the lake. If I don’t have a robust sports watch on, any day could see a […]

June 27, 2018

What Happens in Vegas: Betting on the Las Vegas Shows

Every year, Las Vegas hosts the American watch shows, Couture and JCK. Now, JCK isn’t much of a watch show any more, but it is still hugely important for jewelry. I LOVE going to the Couture show. It’s a chance to catch up with friends from the watch industry, including the great people from Feldmar, […]