Keith W. Strandberg (KeithStrandberg.com) has written about timepieces in many different publications for the past 25+ years. One of the few international journalists living in Switzerland, he has written for the trade extensively as well as for mainstream publications like Variety, the New York Times, the Los Angeles Times, United Airlines’ Hemispheres, Men’s Vogue, USA Today, Tennis and many more.
Read Posts By Keith Strandberg
February 27, 2019
Show Shake Up
My how the watch landscape has changed. I think we’ve seen more changes in the last six months than we have seen in the last 20 years. First, the Swatch Group pulled out of Baselworld, and other brands followed, some going to SIHH, which added a number of brands (and lost some too), and some […]
December 26, 2018
2018 — One Heck of a Year
It’s hard to believe that 2018 is already nearly over. It was a heck of a year – I had some fantastic watch-related adventures, met some incredible watch people and, most importantly, saw and reviewed a host of great new watches. As a result of having such an awesome 2018, I have high hopes for […]
November 21, 2018
Giving Thanks
Thanksgiving is coming and I can’t wait. This is my favorite holiday, not just because of the turkey feast and football, but because there are no presents and no real pressure. I celebrate Thanksgiving here in Switzerland, but it’s not really the same. Thanksgiving is for family, and two of my sons live in the […]
October 31, 2018
Watches and the Action Movie Stars Who Love Them
I love this time of year, with warm days and cool nights, the wind with a slight edge to it telling us that winter is on the way and the NFL in full swing. One thing I don’t love is “falling back.” Why in the world are we still switching time in the fall and […]
October 3, 2018
Football Time
Thank goodness the 2018 NFL season is here. I’m a huge football fan and am the QB of a team here in Switzerland, the Geneva Warriors. Luckily, football and watches often go hand in hand, combining two of my passions. There are several brands involved with football and players, including TAG Heuer with Tom Brady, […]
August 29, 2018
Life as Usual, Then It Isn’t: Baselworld Impacts Life Even in August!
There I was, sitting at my desk ready to write this blog for you, dear reader, planning to talk about German Excellence, Gucci and Hamilton’s newest watch placement, when Baselworld intruded. Well, to be exact, the Swatch Group was the culprit, with the announcement that they were pulling out of the 2019 Baselworld, leaving a […]
