Event Recap: Longines Celebrates Watchmaking At Feldmar

On November 7, 2024 Longines recently an evening of elegance and history to Feldmar Watch Company, celebrating the brand’s history and art of watchmaking. Guests enjoyed a whiskey tasting from Milk & Honey, Israel’s only kosher distillery, making some highly compelling products. Meanwhile Coco’s Leather of Beverly Hills provided custom embossing for attendees on watch pouches from Longines. Each piece stamped by hand, Coco’s handiwork represents the best of artisan craftsmanship. The atmosphere was enhanced by gorgeous floral arrangements from Sonny Alexander Flowers, while the Cheese Store of Beverly Hills provided delicious charcuterie.

The event also featured an insightful presentation on Longines’ brand history, offering a glimpse into the legacy and innovation behind their timeless pieces. Sharing details of the historical importance of pieces including the world’s first GMT, and flyback chronographs that helped early aviators navigate with precision. Overall, it was a memorable evening honoring craftsmanship, tradition, and fine taste. Photos by Ed Rhee