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Event Recap: Kelly Rowland’s TW Steel Timepiece Launch

LOS ANGELES, CA – SEPTEMBER 04: A gneral view of the TW Steel Kelly Rowland Special Edition Timepiece Launch Party at the Feldmar Watch Company on September 4, 2014 in Los Angeles, California. (Photo by Tiffany Rose/Getty Images for TW Steel USA Inc.)

 

LOS ANGELES, CA – SEPTEMBER 04: A general view of the TW Steel Kelly Rowland Special Edition Timepiece Launch Party at the Feldmar Watch Company on September 4, 2014 in Los Angeles, California. (Photo by Tiffany Rose/Getty Images for TW Steel USA Inc.)

 

LOS ANGELES, CA – SEPTEMBER 04: Kelly Rowland showcases her new watch at the TW Steel Special Edition Timepiece Launch Party at the Feldmar Watch Company on September 4, 2014 in Los Angeles, California. (Photo by Tiffany Rose/Getty Images for TW Steel USA Inc.)

TW Steel teamed with Los Angeles-based Feldmar Watch Company last night, Thursday 4th September, to host the official US launch of its brand new Kelly Rowland Canteen Bracelet Special Edition timepiece (TW312 – $650).

Kelly Rowland, a global TW Steel brand ambassador since 2011, attended the launch along with TW Steel CEO and co-owner Jordy Cobelens and an exclusive mix of VIP’s and Feldmar Watch Company clients.

Kelly’s new-look ‘This Is My Time’ campaign for TW Steel will support the launch of her new watch and the video to showcase the rollout was debuted in-store amongst the celebration of all things ‘Big in Oversized Watches’. Renowned fashion and music photographer, Rahi Rezvani, captured Rowland’s stunning new promotional images for TW Steel, also on display on the night. View our TW Steel selection, here.

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