TW Steel teamed with Los Angeles-based Feldmar Watch Company last night, Thursday 4th September, to host the official US launch of its brand new Kelly Rowland Canteen Bracelet Special Edition timepiece (TW312 – $650).
Kelly Rowland, a global TW Steel brand ambassador since 2011, attended the launch along with TW Steel CEO and co-owner Jordy Cobelens and an exclusive mix of VIP’s and Feldmar Watch Company clients.
Kelly’s new-look ‘This Is My Time’ campaign for TW Steel will support the launch of her new watch and the video to showcase the rollout was debuted in-store amongst the celebration of all things ‘Big in Oversized Watches’. Renowned fashion and music photographer, Rahi Rezvani, captured Rowland’s stunning new promotional images for TW Steel, also on display on the night. View our TW Steel selection, here.
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”
TW Steel teamed with Los Angeles-based Feldmar Watch Company last night, Thursday 4th September, to host the official US launch of its brand new Kelly Rowland Canteen Bracelet Special Edition timepiece (TW312 – $650).
Kelly Rowland, a global TW Steel brand ambassador since 2011, attended the launch along with TW Steel CEO and co-owner Jordy Cobelens and an exclusive mix of VIP’s and Feldmar Watch Company clients.
Kelly’s new-look ‘This Is My Time’ campaign for TW Steel will support the launch of her new watch and the video to showcase the rollout was debuted in-store amongst the celebration of all things ‘Big in Oversized Watches’. Renowned fashion and music photographer, Rahi Rezvani, captured Rowland’s stunning new promotional images for TW Steel, also on display on the night. View our TW Steel selection, here.
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”
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