Feldmar Watch Company has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. We took fourth place in the Big Cool division for stores with six or more employees.
A total of 126 stores entered the 13th annual contest that highlights the best examples of independent jewelry retailers in North America.
“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its impressive interior design to its inexhaustible selection of watches, Feldmar easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing and creative retail environment.”
Stores are judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.
The top five winners in the two divisions are given trophies and featured in the August issue of INSTORE and at instoremag.com. Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2014 through June 2015.
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”