Feldmar Watch Company Inc. has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. The Los Angeles business took fourth place in the Big Cool division for stores with six or more employees.
A total of 126 stores entered the 13th annual contest that highlights the best examples of independent jewelry retailers in North America.
“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its impressive interior design to its inexhaustable selection of watches, Feldmar easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing and creative retail environment.”
Stores are judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.
The top five winners in the two divisions are given trophies and featured in the August issue of INSTORE and at instoremag.com. Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2014 through June 2015.