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First Timer? 3 Things to Expect at SIHH

Global watch events are the highlight of the year for watch brands, watch retailers, and watch lovers! 2017 kicks off with the first annual event dedicated to the watchmaking world, the Salon International de la Haute Horlogerie Geneve (SIHH) from January 16 thru January 20. We’re excited to be traveling to Switzerland to experience the latest trends and pieces in the watch industry! Is it your first time attending SIHH? Here are three things you can expect when you arrive. We promise—you’ll have the ‘time’ of your life!


  • Doors are open to the public! 2017 marks the first year SIHH is opening its doors completely to the public on Friday, January 20! This open house marks a new milestone in the history of the event. Be sure to register and order your ticket today in order to receive the full treatment. As a watch lover, what watch brands are you excited to see?
  • Get to know the exhibiting houses. Watch manufacturers such as Montblanc, Parmigiani Fleurier, Piaget, Baume & Mercier, Cartier and more will be showcasing their watches for the year. SIHH is also welcoming back Girard-Perregaux this year and introducing Ulysse Nardin!
  • Follow the SIHH journal. Want to get a head start on what trends and timepieces will be popular in the upcoming year? Check out the SIHH Journal, which shares information on what timepieces will be introduced, when they will be released in 2017, and more!

Ready to book your trip? Not only is SIHH a major part of the watch industry, but Switzlerand, in general, is the watchmaking capital of the world! You’ll not only learn so much about the history of timekeeping and watch manufacturing, but also be inspired to check out new trends and timepieces in the upcoming year. We can’t wait to see you there!

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