Hot List: December 12, 2025
Want to know what great watches we’ve just gotten in? Owl be sure to tell you. And doesn’t this owl guy remind you of someone in particular? Things at the store are beginning to heat up with the holidays approaching, so hopefully you can check out these hot new watches before they wind up on […]
Hot List: October 17, 2025
Why don’t skeletons like Halloween candy? They don’t have the stomach for it! We’ve got other Halloween dad jokes, but we’ll spare you. Instead let’s focus on some killer watches. LONGINES ULTRA-CHRON CLASSIC The Shining. That’s a classic. After I first saw that one, I had to sleep in my parents bedroom until I was […]
Hot List: August 29, 2025
The day that every little girl dreams of has finally arrived… the Hot List is here! Just to be clear: the Hot List and its attendant photoshoot is a totally spontaneous thing that comes together out of pure love with no behind-the-scenes choreography 📝 Now that that’s out of the way: let’s get to the […]
Hot List: August 15, 2025
Nice hustle there, Scott! 🎾 But what’s up with the wiffleball? This week, we’ve “pickled” out the best pieces to hit the showroom from Omega to Ressence and more. Plus, don’t miss a special shoutout to the LA Cancer Challenge coming in October! Scroll down for all the key points 👇🏻 OMEGA SPEEDMASTER MOONWATCH CHRONOGRAPH […]
Hot List: August 8, 2025
Yeah, yeah, we know it’s back-to-school time and that NFL training camp is underway. But summer fun is very much still in effect here at Feldmar. I mean, check out this pic of Scott shredding some pond on his jet ski. And we’ve got some watches for you that are great for the last moments of summer […]
Hot List: June 20, 2025
When Scott said he wanted to “conduct” a “training” exercise this week to help “engineer” new approaches to marketing, we all nodded excitedly 🚂 It turns out he meant something much different 😬 But since we’ve already portrayed him as a friendly train conductor, we’re plowing ahead with this week’s Hot List! Of the new […]
Hot List: June 6, 2025
It’s almost here! ⌛ As we count down to the longest day of the year on June 20, we’ve got an XL Hot List for you. This week, we’re pulling back the curtain on an incredible UN, a very special Oris, and THREE special pieces from Zenith! Let’s get it! ULYSSE NARDIN FREAK X GOLD […]
Hot List: April 18, 2025
“Scott, neeooo!” You don’t need to go on a yoga retreat at the White Lotus to find your inner zen 🌼 This week’s Hot List is perfectly balanced, with “peaces” from Oris, GP, and even Ommm-ega ☸️ But just like the White Lotus, things aren’t always what they seem. Let’s uncover the secrets of this […]
Hot List: March 21, 2025
Annnd… tipoff! While a certain high-profile tourney just kicked off, Feldmar’s been running the elegantly-named College Basketball Tournament of Madness (But Instead of Basketball, Watches) for over a week! ⛹️ Want to vote on the best watch of the year? Give us a follow on IG and get your votes in. Now, on to the […]
Hot List: December 27, 2024
And that’s a wrap! We’ve finished up another year’s worth of Hot Lists and this week, we’re rounding up the best of the best! We want to thank you, the #FeldmarWatchFam, for making watches fun and for joining us on this crazy journey. Cheers to you and to the top watches of the year! 🥂 […]
Hot List: December 20, 2024
Scott’s got a new ride! 🛷 We were surprised this week to see Feldmar’s fearless leader show up at the store on a brand-new 2024 model year sled. Plus, he was in full elf regalia which made things extra awesome. These things are built for speed so there’s not much trunk space, but he had […]
The Feldmar Watch Gift Guide: Winter 2024
The official Feldmar Gift Guide is here!🎁 For winter 2024, we’ve made our list of the top timepieces in the store that make great gifts for you and yours. Whether for a budding collector, or a seasoned veteran, we’ve picked the best of the best to curate the perfect collection. Which one catches your eye? […]
Hot List: December 13, 2024
You’ve heard of Elf on a Shelf. How about Scott on a… cot? Unfortunately, including a cot here would tax our AI image library too much, so you’ll just have to use your imagination 😵💫 What you won’t have to imagine is the pure awesomeness of this Holiday Hot List complete with gold Parmigianis, white […]
Hot List: November 8, 2024
It’s another edition of the Feldmar Hot List! With several heavy hitters arriving in the store this week, it was tough to pick the best ones, but we managed! 🎯 This week’s list features stunners from Omega, Longines, IWC, and more. Which one’s your favorite? OMEGA SPEEDMASTER “BLUE SIDE OF THE MOON” Bringing together blue […]
Hot List: October 25, 2024
Gather round, friends, and hear the spooky tale of the Headless Hot List! 🎃 Actually, it’s not that scary. But with legendary pieces from Blancpain, Ressence, Breitling, and more, there’s plenty to explore. Try not to lose your head over these watches! BLANCPAIN VILLERET QUANTIÉME COMPLET They’re here! Blancpain’s Villeret collection got a big update […]
Hot List: September 27, 2024
After careful research, we’ve concluded there’s only one thing hotter than the Feldmar Hot List: Moo Deng the baby hippopotamus. Just when you thought the hype around the internet’s favorite pygmy hippo had peaked, we’re enlisting Moo Deng’s help to run through this week’s hottest watches! PARMIGIANI FLEURIER TONDA PF GMT RATTRAPANTE Now you see […]
Hot list: March 22, 2024
Spring has sprung. Temperatures are rising. It was 80 degrees near our store a couple days ago! 🔥 It’s been so hot that our illustrious leader, Scott, couldn’t pose for this week’s email banner. But we do have some good news, watch fans. Below are a list of timepieces so hot that you’ll be yearning […]
Hot List: March 8, 2024
What’s a leprechaun’s favorite watch? An O’mega! 🍀 This week, we scoured the showroom in search of four leaf clovers and while we didn’t find any, we managed to pluck out some lovely green pieces from Zenith and Girard-Perregaux! 💚 Join us as we frolic through this week’s Hot List! ZENITH CHRONOMASTER SPORT Hot on […]
Hot List: March 1, 2024
Play ball! 🧢 Spring training is officially underway and while the fellas in the Grapefruit and Cactus Leagues leg it out on the diamond, we here at Feldmar are going over this week’s roster of hot watches! Let’s slide into this week’s Hot List! IWC INGENIEUR AUTOMATIC 40 In the leadoff spot, we’ve got a […]
Hot List: February 23, 2024
Fun fact! Because snow foxes are so close to the ground, they’re prone to snow blindness! Most compensate by wearing Transitions© (as seen in the photo above) 🤓 On a related note, this week’s Hot List is so bright, we gotta wear shades! 😎 From the new Chronomasters to a downright dazzling Dune watch, this […]
Hot List: February 16, 2024
Every day since returning from LVMH Watch Week in Miami, our fearless leader, Scott Meller, has been wearing a white suit to work and rocking sunglasses indoors 🤔 Before roaring off in a black Testarossa, he said something about making this week’s Hot List extra special. So put on your pinky rings and slick back […]
Hot List: December 15, 2023
What’s old is new again! This week, we’re mixing some incredible pre-owned into the Hot List. These stunners recently arrived at Feldmar in like-new condition… complete with box and papers! From Apollo 8 to Zenith, we’ve got you covered for all 8 crazy nights (and beyond!) 🕎 TUDOR BLACK BAY 41 Tudor goes back to […]
Hot List: December 1, 2023
Yesterday, we celebrated our annual Sol Meller Memorial Blood Drive and we are PUMPED! 💉 We had an incredible turnout with over 50 donors, including a record number of first-time donors! Thanks to everyone who came out… we can’t wait to see you all next year! Now, on to this week’s Hot List! GIRARD-PERREGAUX BRIDGES […]
Hot List: November 24, 2023
Now we’re cooking with gas! 🔥 Thanksgiving may have come and gone, but the holidays are in full swing at Feldmar! In addition to our regular hours, we’re open every Sunday through Christmas from noon until 5:00 p.m. PT, so stop by or give us a call! ☎️ Now, on to the Hot List! LONGINES […]





