Author: Feldmar Watch

Scott: There are no hands on the clock. Comrade Freddy: Why? Scott: Because they’re not needed. Comrade Freddy: What time is it? Scott: Time doesn’t exist, yet it controls us anyway — Hot List style, one watch after another. TUDOR RANGER 36 TUDOR’s new Ranger is as stunning as the sands of Arrakis. We’re not […]

It’s that time of year where the Felderchaun arrives! He’s a mischievous little creature and he’s hidden a golden pot o’ watches somewhere in the store.* If you find it, you’ll get three wishes. Now gather round while we get a preview of what’s in the golden pot… *For legal purposes, we’re kidding. There’s no golden pot […]

In an era when personal style is all about remixing the familiar, the humble wristwatch is finding new life in unexpected places. Around necks. On shoes. And now, back on fingers. We’ve seen the shift building. Taylor Swift stepped out wearing a vintage-style watch as a necklace, turning timekeeping into a statement piece. G-Shock teamed […]

The Formula 1 season starts today with the Australian Grand Prix at Albert Park in Melbourne. As you know, Team Feldmar manages our hybrid power unit’s energy deployment and tire degradation over a whole race stint, not just outright pace on a single lap (duh). So we predict great success! We also predict you will […]

We have a live update from the 2026 State of Feldmar address: the showcases are looking strong! 🏦 There’s bipartisan agreement that we’ve got a fantastic variety of hot watches for you from Breitling to Zenith. Read on to see which ones we’re recognizing this week… ZENITH DEFY SKYLINE CHRONOGRAPH One of Zenith’s recent hits […]

Team USA’s overall performance in Milan has been decidedly mixed. For each Mikaela Shiffrin story, there seems to be an Ilia Malinin-like moment. Not to be deterred, our own Quad God, Scott, is skating purely for the honor of watches, specifically the ones we have on display this week. Read on, and hope that the hotness […]

Feldmar Watch Company is excited to welcome a new, exciting brand to our showroom. Rooted in 287 years of unparalleled heritage, Favre Leuba is reviving its legacy through timepieces that merge timeless artistry with the aspirations of a new era. Honoring its past while embracing the future, Favre Leuba is crafting watches that symbolize innovation, […]

Scott’s been in Milan this past week curling his way to glory using a ‘rock’ with a uniquely horological inspiration. The Finnish cried foul, but he eventually charmed his way out of any controversy. Less controversial this week is the combined awesomeness of our Hot List picks which bend toward sportiness given everyone’s current Olympics fascination. OMEGA SPEEDMASTER […]

“And the award for Best Watch Shop at 9000 West Pico Blvd goes to… Feldmar!” Not to brag, but we’ve racked up quite a few of these statuettes over the years 🏆 Maybe one day, we’ll host our own “Feldies”? Until then let’s look at these awards-worthy Hot List picks that truly represent the great […]

We don’t mean to rub it in when when most of the country is in a deep freeze, but our watches this week are truly hot enough to merit a dip in the pool 🥽 Let’s dive into some fine selections for our friends at GP, Breitling, Arnold & Sons, and an in-store special from […]

Due to certain sports leagues and carmakers demanding compensation for use of imagery, we’ve decided to illustrate our interest in a certain football matchup more abstractly 🐏 We’ll just pass the savings on to you! Before you settle into watching what will be a great weekend of games, check out these red hot new watches from […]

When Scott heard that Hamnet has been cleaning up at award shows this year, he got a crazy idea. Too early to say if it’ll pay off, but we’re excited to see the results of his latest caper. While we wait for the results, we’re bringing you the best of what’s new at Feldmar and what’s coming soon. From […]

Did you know that shopping for watches burns 1,000 calories an hour? That’s almost as much as running a half marathon! A group of researchers even concluded that a gray sweatsuit is the optimal outfit, which Scott sported during his recent visit to NYC 🚁 While none of this is technically “true”, what is actually […]

To quote General Corman from that timeless holiday classic Apocalypse Now, “Every man has his breaking point.” Yes, with less than a week left before Christmas, many of us are nearing madness what with the crowds, traffic, and family demands. If you’re quietly suffering and asking yourself why we all put ourselves through this every year, […]

Want to know what great watches we’ve just gotten in? Owl be sure to tell you. And doesn’t this owl guy remind you of someone in particular? Things at the store are beginning to heat up with the holidays approaching, so hopefully you can check out these hot new watches before they wind up on […]

After a long weekend of eating turkey and stuffing leftovers, Scott decided to shred some pow on the slopes. While mid quad cork 1800, he began to think to himself, “Man, that new Ken Burns doc is rad! Who was the best American general during the Revolution? I also wonder what will land on our Hot List this week?” […]

So the Scott robot idea didn’t go very well. It’s our fault for using Russian engineers. Seriously, these guys haven’t had much to hang their ushankas on since Sputnik. Fortunately, the Swiss and Japanese can still make technical marvels, and we have a few to tell you about here. OMEGA PLANET OCEAN 42MM A bold new redesign of Omega’s […]

There’s this coffee shop near the store that does seriously amazing latte art. Recently, I asked for them to do one of Pope Boniface VII, and they came up with what’s pictured above. More like Scottiface! Anyway, as fall is in full swing, you’ll want to drink in this week’s Hot List picks… BELL & […]

Congrats to the 2025 World Series Champion Dodgers. And what dedication from our own Scott and Freddy for showing up to Toronto and celebrating on the field with the team! Rumor has it that Freddy was actually behind the outfield wall in game 6 to make sure that ball stuck in there perfectly—thus, preventing the […]

This year, Halloween fell on a weekend, me and the Feldmar Boys are trick-or-treatin’. Those everlasting words from Geto Boys ring especially true this year, as Halloween does indeed fall on the weekend. No, your mind isn’t playing tricks on you. Halloween also falls on your weekly hotlist date. So before you go out stuffing […]

You ever wonder where we get our watches from? Well, they come from a magic tree that only Scott gets to pick. Yes, while most people go apple picking every fall, our fearless leader goes goes watch picking every week, the fruit of which lands on this very Hotlist. Yes, it’s a Feldmar miracle steeped in the finest of […]

Why don’t skeletons like Halloween candy? They don’t have the stomach for it! We’ve got other Halloween dad jokes, but we’ll spare you. Instead let’s focus on some killer watches. LONGINES ULTRA-CHRON CLASSIC The Shining. That’s a classic. After I first saw that one, I had to sleep in my parents bedroom until I was […]

Field watches are popular with watch collectors for a variety of reasons. They have a great deal of historical significance due to their deep connection to military history, as they were originally designed for soldiers in the early to mid-20th century, particularly during World War I and World War II. The features that originally made […]

It’s the most wonderful time of the year! No, we’re not talking about soft snowfall and hot cocoa… it’s October baseball! ⚾️ The playoffs are in full swing and Slugger Scott’s Hot List picks have already hit for the cycle. We’ve got new and upcoming watches from Trilobe, Breitling, and Hamilton, plus fan-faves in stock […]