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Baselworld 2018: What to Expect from This Year’s Show

Baselworld is right around the corner and like in years past, we will be attending to witness the latest and greatest in the industry. Whether you’re attending the show or keeping up via the live news and social feeds, here’s everything you need to know about this year’s Baselworld.

Baselworld 2018

General Information

Each year at Baselworld, brands, retailers and watch enthusiasts gather together to showcase and experience the latest in watchmaking design and technology. This year’s show takes place March 22-27 in Messe Brasel, Switzerland. The show is open from 9am-6pm each day. Day tickets will cost CHF 60 and entire show tickets will cost CHF 150. Be sure to download the 2018 Baselworld app for access to event maps, live news, e-newspapers and more.

Trends to Watch Out For

It’s always exciting to see brands debut their latest models and technologies at Baselworld. While 2016 was all about the classics and 2017 was the year of vintage-inspired timepieces, what can we expect to see at this year’s show? Our very own Operations Manager and Baselworld veteran, Jamie Hayes, has the following predictions:

  • Color will be big this year. Not necessarily bold and in-your-face, but existing products in new, innovative colors.
  • The vintage look will still be very strong with brands digging into their archives and looking towards the past for a “brighter” future.
  • Simplicity will make a big comeback this year. I think elegant design will win out vs. extreme engineering.

Will Jamie’s predictions ring true? We will be sure to report back during and after the show.

Follow us to Join in on the Action

We can’t wait to bring the Baselworld experience to all of you. Be sure to follow Feldmar on Instagram, Twitter and Facebook for exclusive updates and announcements from Switzerland throughout the week.

What are you most excited to see at this year’s show? Share your predictions with us in the comments section below!

About The Author: Scott Meller


Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.

Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.

Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”

Read more from Scott Meller

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