Ahead of Our Time Blog

Scott’s been in Milan this past week curling his way to glory using a ‘rock’ with a uniquely horological inspiration. The Finnish cried foul, but he eventually charmed his way out of any controversy. Less controversial this week is the combined awesomeness of our Hot List picks which bend toward sportiness given everyone’s current Olympics fascination. OMEGA SPEEDMASTER […]

“And the award for Best Watch Shop at 9000 West Pico Blvd goes to… Feldmar!” Not to brag, but we’ve racked up quite a few of these statuettes over the years 🏆 Maybe one day, we’ll host our own “Feldies”? Until then let’s look at these awards-worthy Hot List picks that truly represent the great […]

We don’t mean to rub it in when when most of the country is in a deep freeze, but our watches this week are truly hot enough to merit a dip in the pool 🥽 Let’s dive into some fine selections for our friends at GP, Breitling, Arnold & Sons, and an in-store special from […]

Due to certain sports leagues and carmakers demanding compensation for use of imagery, we’ve decided to illustrate our interest in a certain football matchup more abstractly 🐏 We’ll just pass the savings on to you! Before you settle into watching what will be a great weekend of games, check out these red hot new watches from […]

When Scott heard that Hamnet has been cleaning up at award shows this year, he got a crazy idea. Too early to say if it’ll pay off, but we’re excited to see the results of his latest caper. While we wait for the results, we’re bringing you the best of what’s new at Feldmar and what’s coming soon. From […]