Ahead of Our Time Blog

Team USA’s overall performance in Milan has been decidedly mixed. For each Mikaela Shiffrin story, there seems to be an Ilia Malinin-like moment. Not to be deterred, our own Quad God, Scott, is skating purely for the honor of watches, specifically the ones we have on display this week. Read on, and hope that the hotness […]

Feldmar Watch Company is excited to welcome a new, exciting brand to our showroom. Rooted in 287 years of unparalleled heritage, Favre Leuba is reviving its legacy through timepieces that merge timeless artistry with the aspirations of a new era. Honoring its past while embracing the future, Favre Leuba is crafting watches that symbolize innovation, […]

Scott’s been in Milan this past week curling his way to glory using a ‘rock’ with a uniquely horological inspiration. The Finnish cried foul, but he eventually charmed his way out of any controversy. Less controversial this week is the combined awesomeness of our Hot List picks which bend toward sportiness given everyone’s current Olympics fascination. OMEGA SPEEDMASTER […]

“And the award for Best Watch Shop at 9000 West Pico Blvd goes to… Feldmar!” Not to brag, but we’ve racked up quite a few of these statuettes over the years 🏆 Maybe one day, we’ll host our own “Feldies”? Until then let’s look at these awards-worthy Hot List picks that truly represent the great […]

We don’t mean to rub it in when when most of the country is in a deep freeze, but our watches this week are truly hot enough to merit a dip in the pool 🥽 Let’s dive into some fine selections for our friends at GP, Breitling, Arnold & Sons, and an in-store special from […]