Brand Spotlight: Dior
As Paris Fashion Week begins, we are pleased to showcase one of our most luxurious brands that also happens to be headquartered in Paris, Dior. The House of Dior was established in 1946 and currently operates a fashion empire made up of exquisite pieces that are worn and loved all over the world. In 1975, Dior released its first timepiece and has been a highly coveted watch brand among celebrities and those who appreciate luxury ever since.
The Language of Couture: Exceptional Timepieces Made with the Finest Materials
In the fashion mecca of the world, Paris, watch designs are created in Dior’s design studios. Close by in the home of Swiss watchmaking, La Chaux-de-Fonds, the intricate designs take shape in the Dior Watchmaking Workshops. Artists, designers and watchmakers from both sites toil together to create works of art in the shape of timepieces, each technically precise with delicate, yet powerful, style.
Dior prides itself on only using the finest materials available, from the exquisite steel, gold and ceramic used to manufacture cases to the high-quality leather, fabric, ceramic and metal used to craft each strap or bracelet. Fine jewels and precious stones make each watch unique: in all colors, shapes and sizes, each is individually faceted to the bezel of the watch. Dials are painted, lacquered and powdered to perfection, bringing personality to the timepieces. Each watch is assembled with painstaking attention to detail, and all pieces pass rigorous quality checks before they are ever allowed to grace a wrist.
Manufactured with the most demanding of processes and combining highly technical skills with aesthetic perfection, each timepiece has the shapes, curves, colors and small details that are unmistakably Dior.
Collection Spotlight: La D de Dior Satine
What is more luxurious than a satin ribbon? Each La D de Dior Satine timepiece has a mesh bracelet, a metallic fabric of sorts, that not only shines but moves beautifully along with the wrist. Inspired by the 70s, the pieces in the collection feature ornate stone dials with a satin ribbon-like finish and pay homage to Christian Dior’s passion for color.
Collection Spotlight: Dior Grand Bal
Dior’s Grand Bal timepieces are equipped with the innovative and exclusive Dior Inversé caliber. The oscillating mass that winds the mechanical movement, typically concealed, is displayed directly on the dial, mimicking a dancer’s skirt. Colorful and decorated with elements in precious stones and fine metals, the collection invites the wearer to twirl the night away.
Model Spotlight: Haute Horlogerie La D de Dior Abeille
La D de Dior exemplifies the essence of Dior jewelry and Swiss watchmaking. The Abeille features a carefully crafted quartz movement and a white gold dial and bracelet set with stunning diamonds. Bold and creative, this timepiece turns heads and makes a daring statement.
Experience the luxury and couture of a Dior timepiece. Stop into our store to browse the collections.
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”
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