While we might not all be able to gather for a watch event this year, that hasn’t stopped some of our favorite brands from debuting new releases at Geneva Watch Days.
One that immediately caught our eye? The newest member of Breitling’s Professional line – the Endurance Pro.
Created for Athletes, by Athletes
Positioned by the brand as the ultimate “athleisure” watch, the overwhelming response from the watch community is this: “Finally, a watch actually created with athletes in mind.” In fact, this watch wasn’t just created for those with an active lifestyle top of mind — it was actually designed with input from ambassador and three-time Ironman World Champion, Jan Frodeno. While many sports watches feature bulky designs, heavy stainless steel and fragile mechanical movements, the Endurance Pro does quite the opposite. Elements include a 44mm Breitlight® carbon fiber composite case that’s 3.3 times lighter than titanium and 5.8 times lighter than stainless steel, SuperQuartz™ movement that’s ten times more accurate than conventional quartz and a black bidirectional rotating bezel with engraved cardinal compass points. To cap it off, you also have five colorful variations to choose from. It’s safe to say that whether you’re a professional athlete or simply enjoy a morning jog, the Endurance Pro will elevate your active lifestyle.
What Old is New (and Cool) Again
The Endurance Pro effortlessly blends a rugged sports watch with a casual, everyday quartz choronograph while taking cues from a 1970s classic, the Breitling Sprint. That timepiece combined a pulsometer with a lightweight case and, like its successor, was produced in bold, colorful varieties. The Endurance Pro modernizes the aesthetic, which seems to reflect the overall direction of the Professional collection as a whole.
For the Athlete in All of Us
Talk about practicing what you preach . . . the timepiece was launched in conjunction with the Endurance Pro Strava Challenge, which encourages watch wearers to complete 500 minutes of swimming, running, cycling or any comparable sport that gets blood pumping. Why 500 minutes? It’s the approximate time it takes an elite athlete to complete an Ironman. Never fear, though – those of us who aren’t superhuman will be able to break those 500 minutes up into smaller workouts over two weeks. Competitors who complete the challenge will be entered into a random drawing to win Breitling swag, including an Endurance Pro and a co-branded Breitling/Colnago bicycle.
The Endurance Pro is available at Feldmar. Shop the collection, now available online.