We recently received the following email:
I’m cleaning out an old family property with many items that have lain untouched from the 1930s through the 1960s and, for items with manufacturer addresses, often find interest in looking the spot up on Google Street View to see what’s there now. I found a beautiful old Minerva stopwatch (from an uncle who was an Air Force nurse in the 1950s), still in box with a pre-paid service shipping label to 9000 W. Pico. Was pleasantly surprised to see the Feldmar signage dressing a snazzy, modern-looking building as the first thing that popped up. I was honestly unaware of you before but kudos to your longevity. You folks obviously master the craft.
What this man found is a true treasure. Although they are no longer made, Minerva was founded in 1858 and is respected as the finest brand of mechanical stopwatches ever produced. Throughout the brand’s history, Minerva acted as the timekeeper at the Olympics and earned a reputation in precision and accuracy. In 2006 after decades of extraordinary success, the Richemont luxury goods group bought Minerva and its exceptional know-how. The brand now produces movements for Montblanc and other Richemont companies.
Sports timing and Feldmar Watch Company
Stories like this remind us of our longevity and bring back fond memories of our company’s history. Sports timing has played a large role in our company’s past. In fact, Feldmar started out specializing in stopwatches and Barney Feldmar authored the acclaimed booklet, “Timing the World of Sports” in 1956, something we are still extremely proud of to this day.
Several of our current watch brands are heavily involved in sports timing. OMEGA acts as the Official Timekeeper of the Olympic Games, Tissot provides the shot clocks for the NBA and Longines plays a major role in timing various horse races such as the Kentucky Derby – just to name a few.
The moral of the story: never just get rid of an old watch
This Minerva watch was from the era when my grandparents were part of the company. . . a true keepsake! If you find an old watch, take a little time to learn about its history. You may be surprised by what you find out!