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Feldmar Goes Viral: Watch Shopping with Teddy Baldassarre & Producer Michael

If you love watches, chances are you know Teddy Baldassarre, watch enthusiast, retailer, and the largest video content creator in the world of luxury watches with over 5 million(!) monthly viewers.

And if you love luxury, chances are you know Producer Michael, who started his career producing music and film and now boasts over 1.4 subscribers on YouTube, where he releases weekly videos highlighting the “lifestyle of the rich and famous.”

So, what do the two have in common besides being wildly successful in their chosen fields? They both recently visited Feldmar! That’s right – Teddy Baldassarre and Producer Michael, along with adventurer Adam Swords, spent the day at our Los Angeles store filming a couple of must-watch videos.

Their challenge? First, to create the best watch collection with a budget of $12,500. While Seiko and G-SHOCK proved to be obvious choices, the two had to get a bit creative with the rest of their budget.

Watch the video here:

teddy's collection

michaels collection

Tell us, who do you think created the better collection? Shop all of the watches featured in this video here.

Next up, the fellas went absolutely crazy, choosing ANY watches in our store in five categories – dress, chronograph, diver, daily, and bling – with no budget at all. You’ll never guess how much Producer Michael “spent.”

Watch the video here:

Shop all of the watches featured in this video here. If money was no object, what would your dream collection be?

What an honor it was to spend the day with these two. Thank you, Teddy and Michael, for coming to shop with us!

About The Author: Tom Roth


Born in Washington state, Tom developed an interest in photography during college at University of San Diego. There, he got started in music journalism, interviewing artists and taking photos at concerts. A life-long tinkerer and collector, it wasn’t long before Tom became fascinated with fountain pens and watches.

Those interests collided in November 2020 when Tom started at Feldmar Watch Company where he lives out every watch geek’s dream: photographing and writing about timepieces. When he’s not tinkering with his watch collection, Tom can be found traveling, biting his nails while watching PNW sports teams, and taking flying lessons.

Read more from Tom Roth

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