Entertainer in a tuxedo and top hat points at the viewer in a patriotic collage with fireworks, an eagle, the Statue of Liberty, and hot dogs, with 'Feldmar HOT LIST' text overlay.

Hot List: July 3, 2026

UNCLE SCOTT WANTS YOU

…to check out all the sweet watches he’s got cooked up for you this week.

So, cue the fireworks, enjoy a hot dog (or a few), reminisce on the last 250 years, and enjoy America’s Feldmar’s Finest.
*eagle screech* 🦅

BELL & ROSS BR-X3Bell Ross BR-X3

As we all know, Bell & Ross is named after the Liberty Bell and Betsy Ross. Alright, not really. But a crazy coincidence nonetheless! 🔔

The BR-X3 launched in 2025 with a tourbillon, and it’s taking 2026 by storm with its micro-rotor. The proprietary automatic mechanical movement and skeletonized dial are noteworthy, but its mere 9mm thickness is arguably just as impressive.

LONGINES CONQUEST HERITAGE

Longines Conquest Heritage

It may not have been born on the fourth of July, but the Longines Conquest’s heritage runs deep. The ✨Heritage✨ model is a tribute to the first Conquests launched over 70 years ago. It showcases a unique power reserve indicator on its light blue opaline dial.

Fun fact: The Conquest collection was the first Longines line to have its name protected by the Swiss Federal Intellectual Property Office in 1954.

SEIKO HCC004

Seiko HCC004

America may be hitting its big 250, but Seiko is (kinda) close behind! 🎉

The brand is celebrating its 145th anniversary with this limited edition Presage. The pure white dial is inspired by “shironeri,” a Japanese term referring to the immaculate white of royal robes. And the navy strap is crafted from leather supplied by tanneries certified by LWG, a non-profit dedicated to sustainable production.

CHRONOSWISS CLASSIC OPUS CHRONOGRAPH DAKAR

Chronoswiss Classic Opus Chronograph Dakar

“Where desert heat meets golden light.”

This describes both filmmaking’s most iconic beach volleyball scene and the Opus Dakar Sundown. This one is a new interpretation of the already celebrated Opus Dakar model. The two-tone stainless steel and 18K red gold case with the skeletonized brown dial is meant to evoke the warmth and magic of a desert sunset. So, do you feel the need, the need for speed Chronoswiss?

GRAND SEIKO EVOLUTION 9

Grand Seiko Evolution 9

Sometimes all you need is an upgrade. Just like Steve Rogers in 1943, the Grand Seiko Evolution 9 is back stronger (and bluer) than ever. These updated models are made with ever-brilliant steel, which has a higher PREN than even 904L steel. The color and texture of the dial is inspired by Lake Suwa, located southeast of the Shinshu Watch Studio. Plus the bracelet has a three-step micro-adjustment strap that operates without a tool. 💪

BLANCPAIN VILLERET

Blancpain Villeret

When national hero Benjamin Franklin Gates was stealing the Declaration of Independence, this would’ve been the perfect watch. The warm dial and alligator strap are subtle and sleek, perfect for a black tie gala. The case is only 8.35mm thick, making quick changes a breeze. And it has a 100 hour power reserve, which is beneficial for obvious reasons.

PARMIGIANI FLEURIER TONDA GT

Parmigiani Fleurier Tonda GT

The guilloché “Clou Triangulaire” pattern on the dial is out of this world, much like the aliens in a certain 1996 cinematic masterpiece that loudly proclaims our “Independence Day”! A true independent brand, this Parmigiani features a big date complication and is the last one left in our showcase — get it while the gettin’s good!

Shop these timepieces and more at Feldmar. Check out our online shop or come visit us.

Leave a Reply

Didn't find what you were shopping for?

Schedule a one-on-one virtual appointment
to browse our showroom!

The interior of a watch store Schedule a Virtual Appointment!
1