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LA Cancer Challenge 2021

A message from Scott Meller

In 2015, I lost my father to pancreatic cancer. Pancreatic cancer causes few symptoms and when they emerge, it’s often when the cancer is no longer curable through any treatments. This was the case with my father, Sol Meller. Although he fought like hell, once he was diagnosed, it was too late.

Since 2015, Feldmar Watch Company has been proud to participate in the LA Cancer Challenge, a terrific event organized by the Hirshberg Foundation for Pancreatic Cancer Research. The event helps raise funds for research and programs designed to improve patient care, offer better treatment options and, ultimately, find a cure for pancreatic cancer. Each year, we participate as “Team Sol” in the LA Cancer Challenge 5k and I hope you will support us.”

-Scott Meller, President

About the event

The 2021 LA Cancer Challenge 5k will start at 9:00am on October 31, 2021 (Halloween!) at UCLA’s Westwood campus. This year’s event also includes a Kid’s Costume Parade, Candy Land Kids Zone, and a costume contest with prizes for best group and individual costume! Full event info including directions, parking, and schedule info can be found here.

Ways you can support Team Sol

Make a donation

Feldmar Watch Company is proud to be a top fundraising team for the LA Cancer Challenge and we want to make this a record-breaking year! We are so grateful for your donation and support – no amount is too small and every gift makes a difference.

Register for the event

Join us in-person or virtually as we walk the LA Cancer Challenge 5k. Full event info can be found here and we’d love to have you on our team!

Spread the word

Letting others know about the LA Cancer Challenge is a great way to show your support. Share this email or challenge your family and friends to donate. Together, we can make a huge difference in the fight to cure pancreatic cancer.

Want to join us? Click to register or make a donation


About The Author: Scott Meller


Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.

Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.

Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”

Read more from Scott Meller

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