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Top online purchases of 2020

Most Popular Watch Brands To Shop Online

Looking for the most on-trend watches to add your collection this year? We’re sharing which luxury timepiece brands have been the most popular in our online store so far for 2020!

Whether you’re browsing for yourself or for the watch enthusiast in your life, you’re sure to find timepieces that suit every style.


Known for their innovative designs, Hamilton watches combine American spirit with Swiss precision in the latest movements and technologies. With over a century-long history of providing practical and accurate timepieces to professional aviators, Hamilton embodies a spirit of adventure.

These distinctive, versatile watches are a stylish addition for any collector.


This classic timepiece strikes the perfect balance between Hamilton’s rich heritage and the cutting-edge Swiss watchmaking technology of today. Featuring a quartz movement, silver dial with gold-colored numbers and hands and a brown calf leather strap for vintage style.

Hamilton American Classic Boulton
Hamilton American Classic Boulton


Worn by Murph (played by Jessica Chastain) in the 2014 motion picture Interstellar, this collector’s timepiece has the word “Eureka” printed in Morse code on the seconds hand. Featuring an automatic movement, stainless steel case, black dial and black calf leather strap.

Hamilton Khaki Field Murph Auto
Hamilton Khaki Field Murph Auto


G-Shock watches, which are part of the Casio watch family, are known for being one of the world’s toughest luxury brands of timepieces. The original design was created on the vision of a “watch that never breaks” and took over two years to complete. 30 years later, G-SHOCK has continued to release timepieces that build on that technology.

Discover uniquely-stylish timepieces built to withstand life’s harshest challenges.


To honor the 35th anniversary of G-Shock, this model features the iconic, classic G-Shock design. The unique translucent band and bezel are accented with gold IP on the dial, buckle, band keeper and case back. Featuring a Quartz movement and water-resistant up to 200M.

G-Shock Cassio S-Shock
G-Shock Cassio S-Shock


This timepiece boasts the classic G-Shock X-Large case with an added high-gloss finish and gold dial for a dramatic look. Featuring a quartz movement with a black resin case and strap.

G-Shock GA 110 Series X 9
G-Shock GA 110 Series X 9

TAG Heuer

Since 1860, TAG Heuer has been pushing the boundaries of luxury timepiece design. A Swiss avant-garde brand with a disruptive attitude, they strive to go beyond the traditions of the watchmaking industry to remain innovative and original. Their slogan, #dontcrackunderpressure, represents their core state of mind.

Browse innovative and sporty timepieces designed for the collector that loves to defy convention.


This chronograph utilizes a newly-designed, patented hairspring made of carbon composite. The skeleton dial is decorated with hexagon patterns and black-gold plated luminescent hands. Featuring an automatic chronograph movement and black calfskin leather strap.

Tag Heuer Carrera Nanograph
Tag Heuer Carrera Nanograph


The blue sunray-brushed dial and stainless steel case give this timepiece a sportier style. Featuring an automatic chronograph movement, blue ceramic bezel, chronograph counters and date indicator.

Tag Heuer Carrera Calibre 16
Tag Heuer Carrera Calibre 16

Which unique luxury brand best suits you? To learn more, simply give us a call or shop the brand in our online store.

About The Author: Scott Meller


Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.

Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.

Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”

Read more from Scott Meller

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