Partnership Spotlight: Luminox X Bear Grylls
One of the most known names (and faces!) when it comes to outdoor adventure and survival, Bear Grylls, is no stranger to some of the most challenging conditions on earth. Luminox has recently entered into a long-term partnership with the adventurer and entrepreneur in conjunction with the announcement of their Luminox X Bear Grylls Survival Collection timepieces.
Luminox’s motto, “Every Second Counts,” couples effortlessly with Grylls’ motto “Never Give Up.” The two have teamed up to create timepieces that can help you navigate through the most extreme situations, designed and manufactured to help you survive.
There are three series, Sea, Master and Land, all made from Carbonox, an innovative carbon compound that offers extreme durability and strength. Among many other innovations, each series has its own features specific to the terrain it’s made for – the countdown dive zone on the Sea series watches, the SOS in Morse code on the Master series watches and the walking speed scale on the Land series watches.
All timepieces are priced between $445 and $890.
About The Author: Scott Meller
Born and raised in Los Angeles, Scott joined Feldmar Watch Company, Inc. under the tutelage of his father, Sol. As a fourth generation family member, Scott’s forward-thinking business acumen has placed Feldmar on the cutting edge of the luxury timepiece market. Scott’s favorite part about working at Feldmar is being a part of his family’s multi-generational business and having worked alongside his father. His accomplishments are many, including the expansion and remodel of the Feldmar flagship store, as well as a second location inside The Beverly Hilton.
Since attending Santa Monica College, Scott has become an expert in the technical aspects of the timepieces sold at Feldmar. Each year, he travels to Switzerland—the watchmaking capital of the world—to attend the Baselword Watch & Jewelry Fair and build upon his extensive knowledge of this quickly-evolving industry.
Scott is very proud of the way Feldmar customers are put first: “We regularly go out of our way to meet the needs of our clients. A client once purchased a rather significant watch as a birthday gift for his brother who lived in New York. Our client asked how we were going to deliver the gift and we responded with the typical answer, we would ship it by FedEx. After we answered his question, we could tell that he wanted a more personalized experience for the delivery and offered to have it hand-delivered by one of our associates. He lit up at the thought, and so off went one of our associates to New York City for the day to hand-deliver the gift.”
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