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Watch Brand Ambassadors in Sports

Celebrity sport ambassadors are utilized in numerous product categories and timepieces are certainly no exception! Quite a few luxury watch brands have high profile partnerships with top athletes. Below is a look at a several well-known watch brands and the famous faces that are associated with them.


counts husband and wife tennis legends Stefanie Graf and Andre Agassi among their ambassadors of elegance. Earlier this year, the pair starred in a memorable TV spot for the brand. Andre Agassi has been part of the Longines family since 2007, the same year that the brand launched its new sport collection and Stefanie Graf has been an ambassador since 2008. Both are proud to represent the Longines brand values and slogan: “Elegance is an attitude.” View our selection of Longines, here.

Steffi and Andre behind-the-scenes of their Longines TV spot.


includes top-ranked players Rory McIlroy and Sergio Garcia among their family of golfing ambassadors. Back in August, the pair officially opened the Omega Exhibition at the 2015 PGA Championship. This year the exhibit highlights OMEGA’s role as Official Timekeeper of the PGA of America and the Olympic Games. McIlroy and Garcia left their “mark” on the OMEGA Exhibition, each autographing their photo wall inside the space. Omega was the Official Timekeeper of the PGA Championship for the fifth straight year and recently extended its historic partnership with the PGA through 2022. Rory McIlroy has been an Omega Ambassador since 2013, while Sergio Garcia has been an ambassador since 2003. View our Omega selection, here.

Top-ranked golfers and OMEGA Ambassadors Rory McIlroy and Sergio Garcia join OMEGA Vice President and International Sales Director, and Member of Swatch Group’s extended group management board Raynald Aeschlimann, at a special ribbon-cutting ceremony to officially open the OMEGA Exhibition at the 2015 PGA Championship at Whistling Straits in Sheboygan, Wisconsin.

TAG Heuer

has women’s golf pro Jessica Korda and tennis great Maria Sharapova on their ambassador roster. Both athletes are a perfect fit with Tag’s #DontCrackUnderPressure! campaign. Jessica’s talent and spontaneity have taken the golf world by storm; she has inspired watches such as a Caliber 9 Carrera and a steel, ceramic and diamond Formula 1. Extraordinarily beautiful and an exceptional talent, Maria Sharapova keeps pushing her limits. Pieces inspired by Maria include a diamond Aquaracer 300M and a steel and ceramic formula 1 with a diamond dial. View our TAG Heuer selection, here.

Maria Sharapova for TAG Heuer.
Jessica Korda sporting her TAG Heuer.


has motorcycle racer Nicky Hayden and NASCAR driver Danica Patrick in their group of ambassadors. In recent years, the brand has produced limited edition pieces in honor of both ambassadors. The Tissot T-Race Nicky Hayden Limited Edition 2015 is an appropriate tribute to the driver. The piece is a cool green to reflect the racing driver’s new Aspar Team colors and Hayden’s famous star emblem sits discreetly in the counter. The Tissot T-Race Danica Patrick Limited Edition 2014 is a testament to female power. Danica’s logo is inscribed on the case back and the number 7 is set in brilliant diamonds on the dial. View our Tissot selection, here.

Danica Patrick and Nicky Hayden for Tissot.

There are countless other watch brands that enlist the help of sport star ambassadors including Rado, Seiko, and Citizen just to name a few. Each year, new partnerships are formed with top competitors in all sports arenas – be sure and keep an eye out for which brand is on the wrist of your favorite athlete!


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