
Hot List: September 1, 2023
The days may be getting shorter and shorter, but the #FeldmarFam is still clinging to summer! ☀️ Whether you’re raging against the dying of summer’s sunlight or eagerly awaiting the arrival of autumn, we’ve got the hottest watches that’ll “leaf” you amazed! 🍂 ZENITH PILOT BIG DATE FLYBACK Zenith hit it out of the park […]

Hot List: August 18, 2023
Yes, the kids may be going back to school, but summer is still very much going on for us here at your favorite watch company. And if you’re fishing for a great watch, we’ve got some great catches for you 🎣 Whether it’s a gold Moonwatch or a colorful Tissot Sideral, this week’s selections will […]

Hot List: August 11, 2023
What’s more “summer” than theme parks and rollercoasters? 🎢 Feldmar’s Hot List! From Orlando to Anaheim and Cedar Point to Myrtle Beach, we’ve criss-crossed the country (and world!) to bring you universally loved timepieces from Omega, Breguet, Seiko, and more! Strap in and and get ready for some magical fun that’ll throw you for a […]

Hot List: August 4, 2023
We’re crash-landing in your inbox with a disclosure: the watches in this week’s Hot List are out of this world! 👽 From a purple-dialed Parmigiani to an extra-tasty “Blue Side of the Moon”, these pieces are all UFOs: unbelievably fly objects! 🚀 PARMIGIANI FLEURIER TONDA PF – ROSE GOLD DEEP RUBY They say there are asteroids […]

Hot List: July 14, 2023
Oy vey 😅 It’s so hot out in SoCal, we thought we’d let AI generate our header caption for this week’s Hot List 🔥 “When Scott Meller was a child, he enjoyed himself a watermelon in the hot summer sun. As he sat, he pondered…the connection between watermelon and watches was a reminder to embrace […]

Here Comes the Sun(dial)
What’s cookin’, good lookin’? ☮️ Today, we’re breaking out the bell-bottoms and bringing back the mop-tops to celebrate some of the best 1960’s-inspired watches at Feldmar 🌼 Whether your bag is super-groovy divers or a far-out Daytona, this list is seriously righteous! Check it out… it’s a gas! ✌ ZENITH CHRONOMASTER REVIVAL EL PRIMERO A384 […]

Model Spotlight: Seiko Prospex SLA066 & SLA065
SEIKO PROSPEX SLA066 1965 DIVERS MODERN RE-INTERPRETATION “SAVE THE OCEAN” U.S. LIMITED EDITION Seiko has always pushed boundaries, crafting timepieces that reach the heights, and in this case the depths, of human achievement. Their original 1965 diver’s watch was standard equipment on the Japanese Antarctic Research Expedition thanks to an unheard-of combination of water resistance, […]

Best Affordable Alternatives: Rolex Explorer
When the Rolex Explorer debuted in 1953, it came with an impressive pedigree, and proof that it had earned the name Explorer honestly—an earlier prototype had been worn by Sherpa Tenzing Norgay when he ascended Mount Everest. Unfortunately, owning one of those iconic timepieces today can be an expensive proposition. Luckily, there are affordable alternatives, […]

Hot List: June 23, 2023
🎶 Summer, summer, summertiiime… Time to sit back and unwind! 🎶 We’re celebrating some of the longest days of the year with some of the hottest watches of the week! Walk, run, or ride your tricycle over to Feldmar in-store or online to check them out! GIRARD-PERREGAUX LAUREATO COPPER Since 1975, the Laureato has been […]

Hot List: June 16, 2023
At Feldmar, we’re counting down to Father’s Day! To celebrate, we’re lacing up our best white sneakers and turning the thermostat down a few degrees. Hey, if you’re cold, go put on a sweater! Or, warm up with this week’s Hot List! Let’s go! TUDOR PELAGOS LHD 42MM Tudor switched up the watch game with […]

Top Picks for Father’s Day
You’ve likely been spending a lot of time brushing up on your outdoor sports or perfecting that BBQ recipe in time for Sunday. But did your remember to pick out the perfect gift for that dad in your life? And, hey, if you’re a dad in need of a watch, then feel free to forward this email […]

Hot List: April 21, 2023
BLANCPAIN FIFTY FATHOMS BATHYSCAPHE CHRONOGRAPH FLYBACK This week, the Bathyscaphe is back in rose gold! Pound for pound, this chronograph from Blancpain might be as close as it gets to “perfect” in the world of watchmaking! ZODIAC SUPER SEA WOLF COMPRESSION SKELETON You want color? The Super Sea Wolf’s got color! 🌈 Not only that, […]

Hot List: April 14, 2023
PARMIGIANI FLEURIER TONDA PF CHRONOGRAPH Platinum hand-knurled bezel? Check! Rhodium plated features? Check! Milano blue patterned dial? Check! The Tonda PF Chronograph puts the “check” in wrist-check. Check it out at Feldmar in our Parmigiani Fleurier showcase! BREITLING SUPEROCEAN AUTOMATIC 44 Breitling’s updated Superocean collection is full of surprises. Like the oversized markers and hands […]

FeldFellas: Our Top Movie Watches
There are iconic watches, and there are iconic movies, and when those two combine the result can be legendary. Here are our top movie watches, the ones that will make you stand out in a crowd like a…well, like a movie star. Omega Seamaster 300M James Bond 007 “No Time to Die” Edition This is […]

Best Watches Under $2k
“How much watch do you want?” With over 10,000 watches here at Feldmar, we’ve got hundreds of watches that max out the “dollars and sense” scale. We’ve rounded up some of the best watches under $2,000 that provide unbeatable value. Read on! Tudor 1926 39mm Choose your style! Celebrating the year of Tudor’s founding, the […]

Hot Topic: The Top Watches from 100 Feldmar Hot Lists
As Feldmar fans know, the Weekly Hot List is an institution among watch geeks. Every Friday, the Feldmar team picks the top watches from our 6,000 square foot showroom, featuring them with our followers on Instagram and via email. From new releases to familiar classics, the Hot List is how fans find out what’s creating […]

Feldmar’s Top Luminescent Watches of 2022
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! Watch luminescence came about for a very utilitarian reason—soldiers needed the ability to read their watches in the dark without using a lighter or flashlight. From those important but humble beginnings, watchmakers have strived to create new technologies in luminescence, innovating for brighter, longer-lasting […]

Seiko Case Shapes
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! The Seiko dynasty began in 1881 with a small shop in central Tokyo repairing and selling timepieces. In the more than 140 years since then, the designers and engineers at Seiko have become justly celebrated for their technical innovation. That extends to every aspect […]

The Top Nine Rolex Submariner Alternatives
Rolex introduced the Submariner in 1953 to great fanfare. It set a new, historic standard for divers’ watches at the time—waterproof to an astounding depth of 100 meters. Rolex has continued to innovate in the years since then, and today’s Submariner is waterproof to a depth of 300 meters. It is, truly, the ultimate divers’ […]

The Seiko SLA037: A Brief Review
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! In July 2020, the watch world was treated to a special announcement from Seiko – the anniversary reissue of not one, not two, but three (!) iconic pieces from the Japanese watch brand’s historic catalog of dive watches. Of these, the most requested here […]

Basking in the Glow: Luminescent Watches
Captivating and intriguing, luminescence is arguably one of the “coolest” features a watch can possess. Believe it or not, watches with dials that can be seen in the dark have been around for a while and they used to be made with radioactive (yep, radioactive!) radium. Luckily, they have come a long way since the […]

Collector’s Spotlight: Matt McD
An unknowing, unwitting Seiko collector — that’s exactly what our customer Matt (better known as @mattmcd_gmt on Instagram) is. We sat down with Matt to get to know him and learn about the timepieces in his impressive collection. Read on! Hey Matt! Let’s start with a brief introduction to who you are and what you […]

Anniversary Series: Steel 11th Anniversary Gifts
It’s been said that marriage is the celebration of love, trust, partnership, tolerance and tenacity—the order varies for any given year. This dovetails nicely with the traditional 11th anniversary gift of steel, as steel represents that the marriage was strong enough to last into its second decade. If you’re celebrating your 11th anniversary, first, congratulations! […]