Tag: Tag Heuer

Watches & Wonders: one of our favorite times of the year! This week, the watch world gathers in Geneva for one of the industry’s biggest events. Our fearless leader, Mr. Scott Meller AKA “The Big Cheese” – is brie-ing in all the gouda stuff from over the pond… because what’s feta than new watch releases?! […]

As Feldmar fans know, the Weekly Hot List is an institution among watch geeks. Every Friday, the Feldmar team picks the top watches from our 6,000 square foot showroom, featuring them with our followers on Instagram and via email. From new releases to familiar classics, the Hot List is how fans find out what’s creating […]

Both the sport of racing and luxury watches share high levels of engineering and precision. Whether you’re a luxury car fan, an actual racer, or just like watches that boast pinpoint precision and sporty style, a racing watch might be right for you. From IWC and TAG Heuer to OMEGA and Girard Perregaux, some of […]

Out of all the top watch brands in our store, TAG Heuer holds a special place in our hearts. Going back decades, Feldmar and TAG have collaborated with Feldmar serving at times as a service center, preferred dealer, and sometimes both! Besides their unique designs, they offer incredible innovations and world-class craftsmanship. We love introducing […]

Love Seiko? Check out the all-new limited edition SLA066 and SLA065! Watch luminescence came about for a very utilitarian reason—soldiers needed the ability to read their watches in the dark without using a lighter or flashlight. From those important but humble beginnings, watchmakers have strived to create new technologies in luminescence, innovating for brighter, longer-lasting […]

There have been beloved watches throughout history, watches justly celebrated for design and technological innovation. However, very few timepieces reach a level so iconic that they achieve horological immortality and change the face of watchmaking. Here are ten historically important watches that have stood the test of time. Zenith el Primero The Zenith el Primero, […]

Captivating and intriguing, luminescence is arguably one of the “coolest” features a watch can possess. Believe it or not, watches with dials that can be seen in the dark have been around for a while and they used to be made with radioactive (yep, radioactive!) radium. Luckily, they have come a long way since the […]

There is no such thing as a completely waterproof watch, but water-resistant watches have been around since the 1920s, and many watches today list level of water resistance as one of their features. That’s not surprising, as water is the mortal enemy of watches. But, there’s some confusion as to just what those numbers mean. […]

An unknowing, unwitting Seiko collector — that’s exactly what our customer Matt (better known as @mattmcd_gmt on Instagram) is. We sat down with Matt to get to know him and learn about the timepieces in his impressive collection. Read on! Hey Matt! Let’s start with a brief introduction to who you are and what you […]

As we all do our part to stay safe and healthy, important life events like graduations continue to happen. Perhaps now, more than ever, those events deserve to be acknowledged and celebrated. Although the celebrations may be a little quieter than usual, they can be just as meaningful. Read on for some unforgettable graduation gifts: […]

Looking for the most on-trend watches to add your collection this year? We’re sharing which luxury timepiece brands have been the most popular in our online store so far for 2020! Whether you’re browsing for yourself or for the watch enthusiast in your life, you’re sure to find timepieces that suit every style. Hamilton Known […]

While the term “dress watch” once defined a very specific type of watch, it has since evolved into a matter of personal preference rather than concrete parameters. Now, every woman can find that perfect timepiece to compliment her favorite dressy look. Some women may prefer to stick to the classic: minimalist design paired with a […]

It’s hard to believe that another Baselworld has come and gone. Jamie and I recently returned from Switzerland where we had the chance to meet with many of our brand partners and check out this year’s newest products. While this year’s show was a little quieter than year’s past, it was no less exciting or […]

We all have someone in our lives who obsesses over sports. They know every player in the league. They never miss a game. Their mood is solely dependent on whether their team won or lost. Find the “winning” gift for the sports fanatic in your life by shopping one of the following luxury watch brands […]

I love this time of year, with warm days and cool nights, the wind with a slight edge to it telling us that winter is on the way and the NFL in full swing. One thing I don’t love is “falling back.” Why in the world are we still switching time in the fall and […]

Thank goodness the 2018 NFL season is here. I’m a huge football fan and am the QB of a team here in Switzerland, the Geneva Warriors. Luckily, football and watches often go hand in hand, combining two of my passions. There are several brands involved with football and players, including TAG Heuer with Tom Brady, […]

I am hard on watches, especially in the summer. My lifestyle is not suited to delicate watches. As the father of an energetic nine-year-old, I am constantly chucking a football, going for a bike ride or paddle boarding on the lake. If I don’t have a robust sports watch on, any day could see a […]

Hello again. This blog coincides with the release of the Spring edition of Revolution USA, so here are some highlights from the issue that is available in-store at Feldmar Watch Company and on newsstands across the country. To celebrate a big birthday, I led my “Gang of Eight” across Yunnan Province in China to wear […]

In a recent interview with Phillips Auction House, Honorary Chairman of TAG Heuer, Jack Heuer, discussed at great length, the history of the now, world-famous watch manufacturer and brand. At Feldmar, we certainly appreciated this entire interview, but there was one specific anecdote we especially loved. About halfway through the interview, Jack shares a story […]

Sometimes, you just want to stand out from the crowd. We love when our favorite watch brands come out with special editions that are non-traditional and unique so that watch lovers have the opportunity to purchase a piece they know not many others will own. These timepieces also make for the perfect holiday gift to […]

How do you celebrate the Fourth of July? As the holiday weekend approaches, make sure you’re sporting some of our favorite red, white, and blue luxury timepieces to cookouts, a day at the beach, or at the ball game! Check out our list: Glashütte Original Pavonina This ladies’ timepiece is a great accessory for summer. […]

Make dad feel special this Father’s Day. At Feldmar, we have just the right watch to suit your dad’s personality and style. Check out our list, here: For the Dad who loves action sports: NIXON Mission 48mm This Father’s Day, don’t let your dad go another year without having the world’s first action sports smartwatch. […]

Over the past one hundred plus years, we have made it our mission at Feldmar to provide the best customer service, all while staying up to date on the latest trends in the watch industry. Our rich history and four generations have allowed us to experience it all in this wonderful watchmaking world and if […]

In 1860, when he was just 20 years old, Swiss founder Edouard Heuer sought to innovate in the watchmaking industry and opened the workshop that would become TAG Heuer. By 1887, he succeeded in inventing a technological marvel that revolutionized chronographs—the oscillating pinion. In the many years since, TAG Heuer has made a lasting name […]