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Why Your Next Watch Should Be a Longines

For nearly two centuries, Longines has innovated and moved watchmaking forward. Since it’s founding by Auguste Agassiz in Switzerland in 1832, the company has remained dedicated to revolutionizing the watch business and is a long-time pioneer in the Swiss horological tradition. The commitment shows. Today, Longines sells more luxury watches than any other brand except Rolex and OMEGA. And with a deep catalog full of variety, it isn’t hard to find a Longines for any wrist. Below are a few of the many reasons a Longines should be the next addition to your watch collection.

longines spirit

Longines watches boast sophisticated technology

The brand has had many technological achievements over the last two centuries. One of the most notable is the Feuille d’Or (French for “gold leaf”) watch, created in 1979, which was the thinnest watch until that time, measuring less than 1.98mm thick! Watchmaking like this takes doesn’t happen without serious study and planning, requiring teams of watchmakers and engineers to work together to make something incredible. Plan and simple, Longines values innovation. The brand has always made sure that its watches are updated with the latest designs and technology, tracking the sometimes mercurial whims of the watch market’s expectations are constantly changing. Since its inception, this has remained at the forefront of Longines’ essential beliefs.

longines spirit

The Longines Spirit – today’s best heritage piece

When it comes to design, Longines does not cut corners. This meticulous attention to detail shines through in one of Longines’ best watches of the past few years – the Longines Spirit. A simple three-hand steel sports watch, the Spirit was a hit from the time it was announced in June 2020. Thanks to applied numerals and the red-tipped seconds hand, the dial (available in black, blue, green, white, or gray) is rich with details and captivating to look at. In the right light and at certain angles, these textures show themselves, contrasting in sharp relief against the sunburst dial.

longines spirit

A Watch for Every Wrist – Variety in the Longines Catalog

Longines offers a wide variety of luxury timepieces featuring a diverse range of styles and technical preferences. The main collections – Elegance, Classic, Sport, Heritage, and Watchmaking Tradition – cover all the bases, offering watches for men and women in all the most important styles including pilot and aviation timepieces to diving and dress watches. here is a Longines for just about everyone. Which style is your favorite? Browse Feldmar’s full selection here!

longines spirit

Model Spotlight: Longines Sport Spirit Prestige Edition

Now that you know why you should add a Longines to your collection, which do you choose? One of our favorites here at Feldmar is the Longines Sport Spirit Prestige Edition. The Spirit collection combines Longines’ rich history with present day craftsmanship. While the Spirit pays tribute to the early days of aviation, it features an updated design and modern technical advancements. As the name suggests, the timepiece exemplifies the trailblazing spirit that Longines has always been synonymous with.

Trust Feldmar Watch to bring you the finest Longines watches in Los Angeles. We’re an authorized dealer of luxury watches, providing exceptional service for over 100 years.

About The Author: Tom Roth


Born in Washington state, Tom developed an interest in photography during college at University of San Diego. There, he got started in music journalism, interviewing artists and taking photos at concerts. A life-long tinkerer and collector, it wasn’t long before Tom became fascinated with fountain pens and watches.

Those interests collided in November 2020 when Tom started at Feldmar Watch Company where he lives out every watch geek’s dream: photographing and writing about timepieces. When he’s not tinkering with his watch collection, Tom can be found traveling, biting his nails while watching PNW sports teams, and taking flying lessons.

Read more from Tom Roth

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