For the first time, LVMH’s Watch Week took place January 13th-15th. Our team, of course, had to travel to Dubai and check it out for ourselves.
The venue? The Bvlgari Resort Dubai, the largest establishment in the Bvlgari hotel collection. The vibe? Transformative. LVMH Maisons Bvlgari, Hublot, TAG Heuer and Zenith hosted the first edition of the event, which provided a unique opportunity to showcase new timepieces and set the overall tone for the watch industry in 2020. Our favorites were some of the new Zenith releases for 2020.
El Primero A384 Revival with Ladder Bracelet
As part of the 50th anniversary celebrations for the El Primero, the A384 Revival features the ladder-style bracelet that was featured on the original. In 1969, eager to highlight their revolutionary El Primero movement with a stunning and unique design, Guy Frères, a respected third-party bracelet manufacturer, was hired and the unique ladder bracelet was born. This watch gives Zenith fans the opportunity to wear a little piece of history and certainly makes a statement on the wrist. Find additional details here.
Pilot Type 20 Rescue and Pilot Type 20 Chronograph Rescue
Zenith announced two Pilot Type 20 updates – the Rescue and the Chronograph Rescue editions. With Zenith’s longstanding ties to aviation, these updates come as no surprise and are surrounded by much excitement from the flying community. The timepieces adopt a contemporary color palette, slate grey and yellow, and are presented with distressed black calfskin straps and stainless steel dials. Find additional details here and here.
DEFY El Primero 21 Land Rover Edition
2020 is a big year for Land Rover with the release of their next generation Land Rover Defender. It’s only fitting that Zenith reinforced their partnership with Land Rover by releasing their most original collaborative watch to date. The DEFY 21 Land Rover Edition is modern and durable, rugged and comfortable. It is crafted in microblasted titanium, with subtle details that embody the distinct character of the newest addition to the Land Rover lineup. A limited edition of just 250 pieces, fans of Zenith and Land Rover will need to act fast in order to get their hands on this one. Find additional details here.
DEFY El Primero 21 Carl Cox
Zenith has introduced its newest Friend of the Brand, Carl Cox, world-renowned DJ and producer known best for his work in the house and techno music fields. Turn off the lights and you’ll find that the carbon fiber bezel and strap stitching glow in the dark. The open dial features a rotating disk shaped like a vinyl record at 9 o’clock. Find additional details here.
2020 is bound to be a “star” year for Zenith. We can’t get to get some of these stunning timepieces on our customer’s wrists!