New Brand Alert: Feldmar Proudly Welcomes Chopard Timepieces
At Feldmar, we are not just proud purveyors of fine timepieces, but true lovers of watchmaking as well. It’s an honor to carry many of the world’s most prestigious luxury watch brands, and are therefore extremely happy to welcome Chopard to the Feldmar family! The Chopard history begins in Switzerland in 1860, when Louis-Ulysse Chopard, […]
Celebrities and their Favorite Watches
Celebrities…they’re just like us! No, not really. But when it comes to the watches they love, they are just like any other watch enthusiast, except that, because they are photographed so often, they wear their hearts on their sleeves. Well, under their sleeves, to be precise, on their wrists. Here, then, some celebrities and their […]
Watch Cases 101
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! Much has been made of the elements that make a watch immediately eye-catching. Dials, hands, and brilliantly colored straps all make for buzzworthy fare but one part is absolutely essential – the humble watch case. Put plainly, a watch is alluring because of the […]
Luxury Racing Watches: Perfect Time, Perfect Speed
Both the sport of racing and luxury watches share high levels of engineering and precision. Whether you’re a luxury car fan, an actual racer, or just like watches that boast pinpoint precision and sporty style, a racing watch might be right for you. From IWC and TAG Heuer to OMEGA and Girard Perregaux, some of […]
What to Know Before Buying a TAG Heuer Watch
Out of all the top watch brands in our store, TAG Heuer holds a special place in our hearts. Going back decades, Feldmar and TAG have collaborated with Feldmar serving at times as a service center, preferred dealer, and sometimes both! Besides their unique designs, they offer incredible innovations and world-class craftsmanship. We love introducing […]
Feldmar’s Top Luminescent Watches of 2022
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! Watch luminescence came about for a very utilitarian reason—soldiers needed the ability to read their watches in the dark without using a lighter or flashlight. From those important but humble beginnings, watchmakers have strived to create new technologies in luminescence, innovating for brighter, longer-lasting […]
Brand Spotlight: Breitling
There’s a sweet spot where the worlds of science, sport, and technology intersect, and that’s where Breitling, our Brand of the Month, has made its home since 1884. In order to meet their own exacting standards, Breitling manufactures its own movements in-house, and the quality of every watch is confirmed by its status as a […]
Seiko Case Shapes
Love Seiko? Check out the all-new limited edition SLA066 and SLA065! The Seiko dynasty began in 1881 with a small shop in central Tokyo repairing and selling timepieces. In the more than 140 years since then, the designers and engineers at Seiko have become justly celebrated for their technical innovation. That extends to every aspect […]
The Seven Best Audemars Piguet Royal Oak Alternatives
The timepieces of the Audemars Piguet Royal Oak Collection are well known to many watch aficionados, but the prices make them prohibitively expensive to all but the most dedicated of collectors. Luckily, there are less costly alternatives that look just as dazzling on the wrist. These are seven of our favorites. Parmigiani Tonda GT Parmigiani […]
6 Things to Know About: Alpina Watches
There are so many watches available on the market, making research overwhelming at times. However, if you’re looking for a staple piece for your watch collection, Alpina is definitely an ideal choice. Seen as a pioneer that produces high-quality mechanical watches donning a signature font style, plenty of enthusiasts revel in the classic design and […]
Here’s How to Get Your Hands on John Wick’s Watch
Some movie characters wear iconic costumes that make them identifiable at a glance, while others wear accessories so subtle that viewers might have to rewatch the movie to notice them or appreciate how they impact storytelling. One of these accessories is timepieces. Watches are commonly used on the silver screen. In fact, some of the […]
Best New Watch Releases of 2022: #FeldmarFamily Staff Picks
Watch fans the world-over rejoiced this week as watchmaking’s top brands gathering in Geneva for the Watches & Wonders event. While large-scale industry events in Switzerland are nothing new, recent years have brought about a new paradigm thanks to COVID and before that, the decline of Baselworld, the previous heavyweight show. So with in-person events […]
The Top Nine Rolex Submariner Alternatives
Rolex introduced the Submariner in 1953 to great fanfare. It set a new, historic standard for divers’ watches at the time—waterproof to an astounding depth of 100 meters. Rolex has continued to innovate in the years since then, and today’s Submariner is waterproof to a depth of 300 meters. It is, truly, the ultimate divers’ […]
Our Favorite Zenith Watches
Here at Feldmar we love all our watches, but as with every world-class brand we carry, we have our favorite models. With Zenith, however, identifying one favorite is nearly impossible. Named after the highest point reached by a heavenly body in the sky, Zenith symbolizes the heights of excellence and has been crafting exquisite precision […]
Feldmar’s Top 8 Integrated Bracelets
Integrated bracelets—bracelets that mesh with the watch case in unique, untraditional ways—have taken the high-end watch world by storm. Here are Feldmar’s top eight integrated bracelets. Maurice LaCroix Aikon Automatic 39mm This Aikon Automatic features a case and bracelet united in brushed stainless steel in a coherent, unified design that blends architectural detail with a […]
The Return of a Classic: The 2022 Girard-Perregaux Casquette 2.0
Feldmar Watch Company is proud to present an extraordinary new piece from Girard-Perregaux. Inspired by the innovative designs of 1970’s-era watchmaking, the Casquette occupies a special place in the pantheon of horological history thanks to its experimental case design, futuristic digital display and elegant material integration. Manufactured from 1976 to 1978, only 8,200 Casquettes were […]
Collection Spotlight: Trilobe Les Matinaux
Paris-based watchmaker, Gautier Massonneauis, launched Trilobe in 2018 starting with the outstanding Swiss-made Les Matinaux series. When doing so, the master watchmakers at Trilobe undertook a technical challenge, a quest if you will—to transform the traditional way watches work, with two hands traversing a numbered dial, replacing it with three rotating rings. The largest for […]
Why Your Next Watch Should Be a Longines
For nearly two centuries, Longines has innovated and moved watchmaking forward. Since it’s founding by Auguste Agassiz in Switzerland in 1832, the company has remained dedicated to revolutionizing the watch business and is a long-time pioneer in the Swiss horological tradition. The commitment shows. Today, Longines sells more luxury watches than any other brand except […]
6 Reasons You Should Start Wearing a Watch Today
At Feldmar, we are in the business of getting watches on wrists and pride ourselves on being a great resource for people who are learning about watches for the first time. In fact, they are some of our favorite customers because sharing the joy of watches is what we do best. Many people forgo wearing […]
Six Best Glashütte Original Dials
The master watchmakers at Glashütte Original are world renowned for state-of-the-art technological excellence and exacting precision, but true watch aficionados also celebrate them for the striking originality and the beauty of their dials. While it was supremely difficult, we managed to select six of our favorites. Read on to learn more about some of these […]
Premium Protective Watch Coating Processes
At Feldmar, we see a lot of watches (how’s that for understatement?). While the vast majority feature either gold or steel cases, there are certain models that have metal cases with special treatments. Fine luxury watches with these special coatings have an extra metal layer for an elegant sheen and durable protection that lasts for […]
Breguet’s Contributions to Watch Design
When a teenage Abraham-Louis Breguet left his home for a watchmaking apprenticeship in Versailles and Paris, then opened his first workshop in 1775, few could have guessed that he would one day be heralded as the most influential watchmaker the world has ever known. And yet, the list of inventions credited to him and Breguet, […]
What Sets IWC Apart
One of the premiere brands available at Feldmar, IWC is known for its high degree of technical sophistication, innovation, and modern materials and watchmaking techniues. Whether you’re just starting your timepiece journey or are a seasoned enthusiast with a collection of luxury watches, you’re sure to find something to love about IWC. From the brand’s […]
What Makes the Ulysse Nardin Freak a Truly One-Of-A-Kind Watch
Do you consider yourself a “limited edition”? You should! If there’s one thing we’ve learned in over 100 years of selling watches, it’s that there’s as much variety in watch buying as there is in watchmaking! These days, there is more variety in watch design than ever before so finding a watch that matches your […]





