Hot List: August 29, 2025
The day that every little girl dreams of has finally arrived… the Hot List is here! Just to be clear: the Hot List and its attendant photoshoot is a totally spontaneous thing that comes together out of pure love with no behind-the-scenes choreography 📝 Now that that’s out of the way: let’s get to the […]
Hot List: August 8, 2025
Yeah, yeah, we know it’s back-to-school time and that NFL training camp is underway. But summer fun is very much still in effect here at Feldmar. I mean, check out this pic of Scott shredding some pond on his jet ski. And we’ve got some watches for you that are great for the last moments of summer […]
Hot List: July 25, 2025
When Scott popped up with a gold TUDOR Black Bay on the Jumbotron last week, it sent shockwaves through the watch world. But unlike a certain pair of lovebirds, he didn’t duck and cover 🫢 Now that the secret is out, we’re spilling the tea on the hottest pieces to hit Feldmar’s showcases this week […]
Hot List: July 18, 2025
Oh deer, maybe we’ve been at work too long. Every time we see a nice forest critter, it winds up looking like a certain fearless leader who signs all our checks 🦌 Just don’t ask us about the bear we’ve also been seeing. Maybe it’s time to relax at the beach with a list of […]
Building the Perfect Collection: Complicated Watches
Every watch collector seeks something different. Some look for colorful dials or interesting case shapes. All of these specifications fall up to the personal taste of the collector. Regardless of design preference, every watch collector can appreciate the technical mastery that goes into watch complications. Aficionados begin collecting high-end mechanical timepieces with complications such as […]
Hot List: June 20, 2025
When Scott said he wanted to “conduct” a “training” exercise this week to help “engineer” new approaches to marketing, we all nodded excitedly 🚂 It turns out he meant something much different 😬 But since we’ve already portrayed him as a friendly train conductor, we’re plowing ahead with this week’s Hot List! Of the new […]
Hot List: June 6, 2025
It’s almost here! ⌛ As we count down to the longest day of the year on June 20, we’ve got an XL Hot List for you. This week, we’re pulling back the curtain on an incredible UN, a very special Oris, and THREE special pieces from Zenith! Let’s get it! ULYSSE NARDIN FREAK X GOLD […]
Hot List: May 16, 2025
Divers, daily drivers, and dual times! 🌭 We’re bringing the flavor to our Hot List with watches from Omega, Bulgari, and more! These pieces hit the showroom this week like a knuckle sandwich, each one packing more punch than the last. And like a perfect deep-fried onion ring, they’ve got us coming back for more! […]
Hot List: March 21, 2025
Annnd… tipoff! While a certain high-profile tourney just kicked off, Feldmar’s been running the elegantly-named College Basketball Tournament of Madness (But Instead of Basketball, Watches) for over a week! ⛹️ Want to vote on the best watch of the year? Give us a follow on IG and get your votes in. Now, on to the […]
Building the Perfect Collection: GMT Watches
GMT watches—timepieces that allow the wearer to track multiple time zones simultaneously—are popular with collectors for a variety of reasons. From their historical connection with aviation heritage, to their practical functionality, to the iconic design of many of the most famous models, GMT watches have a wealth of features that make them perfect for true […]
Building the Perfect Collection: Diver Watches
Diver watches are rooted in the history of exploration. Originally developed for military and professional use, they represent the golden age of tool watches, featuring robust design, craftsmanship, and engineering innovations such as advancements in water resistance, lume technology, and material science. Collecting diver watches connects you to a vibrant community of enthusiasts who share […]
Hot List: January 3, 2025
Happy New Year from all of us at Feldmar! (Can you believe that we’re now a quarter way through the 21st century? 😮) We hope you’ve had a relaxing and fulfilling holiday season. Now we’re hoping to kick off the new year right with some great watch picks as well as some of our own […]
Hot List: December 27, 2024
And that’s a wrap! We’ve finished up another year’s worth of Hot Lists and this week, we’re rounding up the best of the best! We want to thank you, the #FeldmarWatchFam, for making watches fun and for joining us on this crazy journey. Cheers to you and to the top watches of the year! 🥂 […]
Hot List: December 20, 2024
Scott’s got a new ride! 🛷 We were surprised this week to see Feldmar’s fearless leader show up at the store on a brand-new 2024 model year sled. Plus, he was in full elf regalia which made things extra awesome. These things are built for speed so there’s not much trunk space, but he had […]
Event Recap: Seiko Legacy Collection at Feldmar
On December 12, 2024, Feldmar Watch Company and the team from Seiko USA hosted an exclusive evening celebrating 100 years of Seiko and honoring the legacy of its visionary founder, Kintaro Hattori. Guests indulged in a selection of Japanese candies and sweets, sushi platters, tempura platters, and egg rolls, alongside cocktails inspired by the Seiko […]
Hot List: December 6, 2024
When all the other retailers you follow send dull and tiresome holiday missives, we at Feldmar give you… Hoobastank, the nü metal band from 20 years ago that reshaped the way we listen to music 🤘 On the Mt. Rushmore of American musicians, we can safely put this quartet from Agoura Hills up there with […]
Hot List: November 22, 2024
Titanium has been having a moment in the world of watchmaking — so much so that we’re featuring a half dozen or so on our hotlist this week. We also couldn’t help but think back to the insipid, faux-inspiration song from 2011 that was a harbinger of death for decent music that year and beyond. […]
Hot List: November 15, 2024
When you look up at the clouds, do you see animals? When you look down at your latte, do you see…Scott? If so, then maybe you have watches on the brain, and if you have watches on the brain, then this is the email for you! We’ve got some great new pieces in this week from a vintage-inspired Glashütte […]
Hot List: November 8, 2024
It’s another edition of the Feldmar Hot List! With several heavy hitters arriving in the store this week, it was tough to pick the best ones, but we managed! 🎯 This week’s list features stunners from Omega, Longines, IWC, and more. Which one’s your favorite? OMEGA SPEEDMASTER “BLUE SIDE OF THE MOON” Bringing together blue […]
Top 5 Seiko SPB259 Alternatives
At Feldmar, there’s a Seiko that stands out for a special reason. Since it’s launch in 2021, we’ve received more inquiries for this watch than almost any other in the store! Of course, we’re talking about the Seiko 140th Anniversary Prospex SPB259. Limited to just 3,500 pieces, it is a triumph of watchmaking that sold […]
Hot List: November 1, 2024
DODGERS WIN!!! 💙💙💙 Here in L.A. we can’t contain our excitement about our boys winning the World Series. As we get ready for the parade, we’re ready to “Shohei” you some of our spookiest, Mookiest watches from Parmigiani, Omega, and more! Without further ado, let’s “Kiké” off this week’s Hot List! PARMIGIANI FLEURIER TORIC PETITE […]
Hot List: October 18, 2024
What’s more impressive than launching a 20-story tall rocket? Catching it on the way back down? 🥢 No! The Feldmar Hot List, of course! This week, we’ve rounded up some seriously special pieces from Ressence, Ulysse Nardin, and more. Ready to check them out? 3… 2… 1… liftoff! 🚀 RESSENCE TYPE 5 L The best […]
Hot List: September 13, 2024
Apple Watch? Never heard of it. Clad in his iconic black turtleneck, our ingenious leader Scott is here to host Feldmar’s version of a keynote, celebrating the hottest watches of the week! 📱 Let’s see what he’s “cooked” up! BREGUET TRADITION 7057 Here at Feldmar, we like to get up close and personal with our […]
Hot List: September 6, 2024
Blue 42! This week marked the start of football season, and we can’t wait to tackle the roster of hot watches! With a couple of red-hot Omegas kicking off this week’s list, we’ve also got breakout rookies from G.O. and Longines, an all-field Astron, and some straight-up NFL stars from Breitling. Let’s go! 🏈 OMEGA […]





